ASUS has developed a new handheld gaming console that rivals the Steam Deck.
With the release on June 12th, it won’t be long before players can get their hands on it.
However, a surprise price increase has left many fans shocked and others reconsidering their console purchase decision.
The ROG Ally was priced last month and at $699 is just $50 more than Valve’s most expensive Steam deck.
However, since the ROG Ally has more processing power and can run games at a higher resolution and frame rate, this was seen as a good price.
Retailers across Europe can now pre-order the Asus ROG Ally, and there is an extreme price increase in Europe.
EU buyers will have to pay over $100 more as the suggested price in euros is 799 euros.
At the current exchange rate, the ROG Ally is priced at around $850, a huge increase over the US price.
US prices do not include sales tax as it varies by state.
But even in California, the state with the highest sales tax, the console would cost less than $750.
The worst region for the price increase we could find was the UK, where the ROG Ally is priced at £699.
That’s about $900, a shocking increase over the US price.
Other regions such as Australia have also been affected by the price increase, with the console retailing for AUD$1,300, which is also around US$850.
However, one region experienced a sharp drop in prices compared to prices in the United States.
Those living in Canada can purchase their ROG Ally for just CAD 899, which is equivalent to $650.
The wide price range has caused many to reconsider their purchase.
That means they either have to cancel their order plans or import ones from abroad.
Written by Georgina Young on behalf of GOOD LUCK AND HAVE FUN.
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