Yesterday morning, the co-founder of Haus Helena Price Hambrecht announced on Twitter that the low ABV apéritif brand has lost its main investor, making it impossible to continue operating. (Haus may yet to be acquired by another company, but its future looks bleak.) When the California-based brand launched in 2019, the sleek design and friendly serif typeface. with the millennial generation standing out like a thumb. In a market crowded with double IPAs and sealed cask whiskeys, the range of drinks with lower ABVs — and especially apéritifs, which are popular in Europe but less so in the states — is a novelty, quickly got binge drinkers looking for a lighter buzz wine and a more sophisticated alternative to Campari and Aperol.
So it seems appropriate that the tweet comes with a, uh, both bitter and sweet Announcement: To reduce remaining inventory, the brand is offering fans one last chance to replenish their home shopping carts. During the Haus sale, the more you buy, the more you save. If you get two bottles, you get 20% off, and adding a bottle to your purchase only increases the savings before capped at 50% off for 12 bottles or more.
Unlike Campari and Aperol, two aperitifs that can be both sweet and overly bitter, Haus products have brought a wide variety of flavors and natural ingredients to the ABV beverage market. short. In the years following its launch, Haus filled the void left by Big Booze by offering a wide range of drinks – from 18% to 20% ABV, with flavors like Jalapeño Grapefruit and Spiced Cherry – that were delicious. , but also made for excellent mixers. (They’re great for a light buzz, and they’re super refreshing on a hot summer day.)
Shop our selections from the Haus sale below, and then shell out for one of the coolest apéritif brands possible.
https://www.gq.com/story/haus-sale Haus Sale: The Buzzy, Low-ABV Booze Brand Is Taking Up to 50% Off Its Signature Range of Apéritifs