Here’s why Twitter users are all posting Twitter Spaces links in their tweets

If you’ve been on Twitter in the last week or so, chances are you’ve seen extremely viral tweets that contain random links to Twitter Spaces, the platform’s audio chat room feature. If you’ve clicked on one of these Twitter Spaces links, you’ll likely find a nonsensical Twitter Spaces chat scheduled for some time in the future that is unrelated to the tweet. The user also has no apparent intention of going live on their Twitter Spaces chat.

Why do Twitter users do this?

As with almost every weird, whimsical trend among Twitter users since Elon Musk took over the company, the answer is simple: It’s the algorithm.

Twitter users are convinced that Twitter’s latest algorithm change, which decides what to show in your feed, means the site will now specifically promote tweets that contain a Twitter Spaces link. Algorithms typically consider many different factors that go into deciding what to recommend on a platform, but the Twitter Spaces theory carries some weight.

Numerous twitters user(Opens in a new tab) Are reporting(Opens in a new tab) See tweets containing these Twitter Spaces links shooting to the top of your For You feed, the standard Twitter feed that includes tweets and user recommendations alongside posts from users you actually follow.

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I’ve also personally noticed the prioritization of tweets containing Twitter Spaces links in my account. Last week two(Opens in a new tab) separated tweets(Opens in a new tab) by user @ykkswb have received over a million likes. I discovered these tweets because they were among the first Twitter posts I saw when I opened my Twitter feed. This user has around 37,000 followers. Most of their tweets don’t get more than a few hundred to a thousand likes. The difference between @ykkswb’s viral tweets and their usual content? The two viral tweets contain a link to Twitter Spaces.

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Other user(Opens in a new tab) could have replicate(Opens in a new tab) the Twitter Spaces link hack to increase their engagement as well.

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Last week, Twitter’s new owner, Elon Musk, his account blocked to test another engagement hack making the rounds on the platform. Twitter users reported that simply setting their account to private would result in their tweets being boosted by the algorithm. Though it’s unclear what Musk discovered, he tweeted that the test “helped identify some issues with the system.”

So if you happen to see Elon Musk tweeting memes with a random Twitter Spaces link over the next few days, you’ll know why.