Herr’s announces winning chip in ‘Flavored by Philly’ contest

Ryan Reigel wins $10,000, a year’s supply of Herr’s products and a $10,000 donation to his Philadelphia nonprofit of choice.

PHILADELPHIA (WPVI) — How do you effectively capture the true taste of Philadelphia in a potato chip?

That was Herr’s challenge.

After months of taste testing and 11,000 votes later, we have a winner.

The winner of Herr’s Flavored by Philly contest is Long Hots & Sharp Provolone”, submitted by Ryan Reigel of Northern Liberties.

It was a tough race against the Wiz Wit and 215 Special Sauce flavors, but the spiciness of long heat with the twang of hot provolone won out. It was inspired by Reigel’s two favorite toppings on a roast pork sandwich.

“Herr really made my vision a reality,” says Reigel. “I wanted the green pepper flavor to come out first because essentially that’s a very important element of the long spiciness. Then, with a little heat, this kind of thing builds up. The more chips you eat, the hotter it gets.”

Reigel wins $10,000, a year’s supply of Herr’s products, and a $10,000 donation to a Philadelphia nonprofit of his choice.

He chose Philabundance, the largest hunger relief organization in the Delaware Valley

“When you talk about food and Philadelphia, I think it’s always important to remember that not everyone is as privileged as I am to have access to food,” says Reigel. “Philabundance was just a no-brainer for me.”

Reigel works for a local beer wholesaler and is now Philadelphia’s most famous beer and chip guy.

The chips are available while stocks last.