How 50 Cent Conquered Television

Curtis “50 Cent” Jackson did not become an entertainment mogul by diplomacy. Whether he was emerging as a hip-hop legend in his prime, or developing his famous Starz crime drama Power In a series that now spans four series, he always gets the job done with a combination of talent, wit, belligerence, and candor. And he wishes everyone who was part of his empire would share the same momentum. For example, he recalls the skepticism of the online community about the casting of Omari Hardwick in The lead role of nightclub owner and drug dealer James “Ghost” St. Patrick, 50 Cent recalls having to explain to Hardwick what was at stake for the actor. “I ended up chatting with Omari in two hours,” he recounts, relaxing in an empty event space at the private NoHo social club Zero Bond. “The first thing he said to me was, ‘Okay, then they can give it to someone else. I love, ‘Nigga, you have a BURN plan?!‘”

Hardwick emerged on the occasion, 50 Cent took the lead, and Power, which premiered in 2014 and followed Saint Patrick as he struggled to draw the line between businessman and criminal, became Starz’s most watched show by the end of its six seasons, averaging around 10 million cross-platform viewers per episode. This resulted in the creation of three subsections including “Power The universe. ” Power Book ll: Ghoststarting from where the original series left off, coming out in 2020. The next saw the debut of Power Book lll: Advanced Kanan, a prequel set in the early 90s; it returned for a second season on August 14 and was recently renewed for a third season. Power Book IV: Force premiered earlier this year and spanned the universe from New York to Chicago. 50 Cent, 47, also announced BMF Last fall, a TV series inspired the infamous drug-trafficking and money-laundering origins of the Black Mafia in 1980s Detroit. Though each show fits the genre well. criminals, but 50 Cent is a little different about them. “I watch my shows like family dramas,” he said, wearing a navy blue plaid suit that hugged broad shoulders, a navy turtleneck, and sneakers. sports a white Stan Smith on this cold February day. “They just have the intensity of street life in them.”

Viewers know exactly what they’re getting from the shows 50 Cent produces. There’s always a drama that intentionally borders on the ridiculous, along with loads of sex and violence. And the cast features musical artists like Mary J. Blige and Method Man in important and sometimes well-known guest roles, such as: Eminem (with some digital de-aging. chemistry), as the young version of drug lord Richard “White Boy Rick” Wershe in BMF; Kendrick Lamar, appearing as a drug addict in Power; and 50 Cent, of course, who portrayed the villain Kanan Stark for much of OG Power and perform each show’s theme song. The audience is heavily invested in the formula. While the viewership for AMC also increased similarly Walking corpses universe has waned, earlier this year 50 Cent shared (and eventually deleted) Starz inside information showing that Ghost, Raising Kananand BMF are the three highest-rated scripted cable television series in African-American households. After that, Force attracted the biggest premiere in Starz’s history to date, with 3.3 million views across multiple platforms in the US.

For his music career, where he raised his sights through personal conflict, 50 Cent tended to start injecting digital fire to draw attention to his TV shows. he. His music combines great, melodic tunes with a rough edge, but he’s always sold himself. Still the same, but now he’s a behind-the-scenes force who happily goes out into the open and starts a fight, even if he has to do one thing: He’s supposed to be a traditional producer figure is even more calculating than he is as a musician. And with 25 shows sold across nine networks and more in production, it seems to be working. 50 Cent has become a tycoon by creating his own genre and he is determined to do what he needs to continue to grow his empire. “They came for 50 Cent, but they stayed for us,” said Joseph Sikora, who plays St. Patrick’s volatile accomplice Tommy Egan in Powerand is currently the main character in Force. “He didn’t want to see 50 Cent in the mirror. He wanted to see a picture of Benjamin Franklin.” How 50 Cent Conquered Television

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