How Shapewear—Like Spanx and Skims—Went From Underwear to High Fashion

“THIS IS SURPRISE Dr. Robert Rey, a plastic surgeon in Beverly Hills told Women’s Wear Daily in 2007. The star of the reality TV show “Dr. 90210” continued: “Even the thinnest women have it. love handles.” His new brand, Dr. Rey’s Shapewear, was conceived to “help” women achieve the type of slimming he had undergone with surgery. The figure — stretchy underwear, often compression gear designed to slim the figure — is a retouching tool meant to be hidden under your usual clothes, just as you wouldn’t go to work in cream. For the treatment of visible acne on the chin, you wouldn’t risk going out in visible shape, or even discussing it. products in those days The doctor’s office did not respond to a request for comment.

In 2021, shapewear could not appear more. Not only do millions of American women use it as an essential piece of lingerie, but re-wearing has emerged as an unexpected trend. Thanks in no small part to Skims, the $1.6 billion shapewear company Kim Kardashian West launched in 2019, bodysuits, tops, and leggings have become incredibly popular. like actual clothes. One of this summer’s most trending outfits for women is the black, brown or beige high-collar bodysuit, worn with a pair of cropped jeans. And on TikTok, one can see Gen-Z followers in shapewear, tights and leggings, moving like so many fluffy baby seals. How Shapewear—Like Spanx and Skims—Went From Underwear to High Fashion

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