How These Unlikely Pants Became the New J.Crew’s First Big Hit

Much of Babenzien’s first collection won’t feel out of place in J. Crew’s Liquor Store in its later years – which makes sense, since Babenzien has spoken at length about not wanting to mess with the old ones too much. J.Crew’s old fashioned vibe. But these pants are unmistakably different. Conformance “is just different from any other product offering,” explains Morales. “It feels fresh and bold.” This pair of pants also not only stands out for Morales. Online, they were become the subject of a meme—And it seems to have become the go-to item for boys to go to stores and changing rooms to test-drive new suits.

You can tell a lot about your cravings for the new J.Crew based on how you feel about the Giant-fit chinos. The comment section on the brand’s Instagram account turned into a tennis match between shorts lovers and pants haters. “Pants 🔥🔥🔥🔥🔥,” read one comment, followed by “Horrible baggy pants.” J.Crew understands that giant chinos are not something that usually flies off its shelves. A spokesperson said: “While we know that slimmer chinos are the best-selling in history, we are working to create a more universal portrait of what is authentic. brand,” said the spokesperson. “A single fit is unfair to the brand or the consumer. By taking a fresh approach to a nostalgic ’90s fit, the ‘Giant-Fit’ style is opening the door to wider pants that we’ll see more of in the future. “

It seems safe to say that the giant fit chino is finding fans not among classic J.Crew customers but in those interested in a more robust fashion line. These are pants for those who are more interested in menswear, those who know about Babenzien and eagerly await his first collection, and those who even listen to podcasts about menswear. (“I heard Babenzien on ‘How Long Gone,’” Heldman said; Chris Black, one of the podcast hosts, runs a consulting firm that lists J.Crew as a client.) Today’s men’s fashion often means making a splash online, with people like this — who are just as excited about the online presentation of the new J.Crew collection as they are about actual clothing. J.Crew knew they could expand their comfort zone, leg widening and customer base in one fell swoop with these chinos. new customers who were already interested in a pair of pants that fit better. “They feel fresh.” But the true success of J.Crew will be determined by those who didn’t know the brand had a designer. new design — people who stumble into their local store, notice something different, and decide to return.

So far, however, the giant-fit chino feels more like a hit food. When Heldman and her boyfriend arrived at the registration counter, each holding their own pair of Giant chinos, the woman who was checking them out was relieved. “Oh my god,” she said, according to Heldman. “We tried to push these like crazy, they’re on every mannequin.” And despite a brand new J.Crew, some things are more resistant to change. “In classic J.Crew fashion, the store was having a sale,” says Heldman, “so she gave me 30% off them.”

J.Crew’s giant fit chino pants How These Unlikely Pants Became the New J.Crew’s First Big Hit

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