How to speak the language of jewelry

This story is part of Image #10, “Clearness,” a vivid document of how LA radiates in its own right. Read the full issue here.

Everything can be turned into jewelry. Everything has some jewelry language in it. Four years ago, my aunt gave me this metal purse. Super heavy. And I started looking for metal wallets in vintage stores. Mexico has a lot of them. Some look like they’re from the ’50s, ’60s or even ’70s. Every time I see one, I buy it because I’m so attracted to them.

I really like fashion. I’m a general clothing hoarder – vintages and accessories. From collecting these metal wallets, I came up with an idea to make my own: sculptures that can be worn but can still exist as fashion objects. I started repositioning the wallets and adding different elements, like having fun with it.

Photo of “KEPERRA” - a sterling silver coin purse made by Georgina Treviño for Image magazine.

Georgina Treviño, “KEPERRA”, Sterling silver wallet (2022)

I took up residence in January, in North Carolina. And I started making a bronze wallet. I feel like this new one is an extension of that one, but this time I’m exploring a more precious material: sterling silver. All my jewelry is an extension of myself and my thoughts. I was very attracted to the typeface that came from Mexico, the typeface that can be found in the bakeries or small shops that I see on the street. There are a lot of sticky elements. In a way, I’m highlighting the designs that I see in Mexico, especially designs where some people look at them and say, “Wow, that’s ugly.” But I see the beauty in that. I think it’s beautiful.

Photo of “KEPERRA” - a sterling silver coin purse made by Georgina Treviño for Image magazine.

Styling/Directing: Georgina Treviño. Photographer: Max Hello. Styling Assistant: Marissa Channing. Hair: Jocelyn Vega. Makeup: Maya Sruoch. Production Assistant: Erica Joan. Location: Alias ​​Pro Studio.

So for this wallet, I added pictures of things that I see on the street. I am also using jewelry elements from jewelry that I made before. It’s like a collage of jewelry elements. The use of silver is also important as it is a precious metal. Silver has also been used since ancient times to bring balance in your life or protect from negativity, bringing calm. Then there’s the object itself – you can literally see through the bag. There is a transparency there. The delicate things are important to me. The use of the document is just as important as the audience.

For me, clarity represents my process. That is the honesty that I bring to my work.

Georgina Treviño poses with a silver purse.
Photo of “KEPERRA” - a sterling silver coin purse made by Georgina Treviño for Image magazine.

Sterling silver coin purse (2022)

Georgina Treviño is a contemporary artist and jeweler from Tijuana based in San Diego. In 2004, she earned a BA in applied design with a focus on jewelry and metal casting from San Diego State University.

Her work has been part of a number of national and international exhibitions, including the 2015 Racine and Schmuck Art Museums in Munich. Current exhibitions from 2021-2022 include the Design Fair, Museum of Art and Design, Puerto Rico, curated by the Embajada Gallery; Dream Machine, New York City Jewelry Week; Salon Cosa, Mexico City; and Small Action by Craft Desert. In 2020, Treviño’s “F— the Police” brooch was acquired by the Museum of Art and Design in NYC as part of its enduring collection.

Treviño’s practice has been featured in publications such as The Times, Vogue, Purple, Elle, Allure, Marie Claire, the Fader, Paper, and Playboy. She has worked directly with celebrities like Bad Bunny, Rosalía, Lady Gaga, Karol G, 2 Chainz, Bella Hadid, Summer Walker, Lizzo, Doja Cat and Kali Uchis, as well as brands like Nike, elf Cosmetics , Fenty, Guess and Spotify for custom and collaborative work requests.

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