MUSIK star Sting’s new brand of alcohol is set to catch a bit of eye – it’s named after his hit ‘Every Little Thing She Does Is Magic’.
The 71-year-old singer has registered the title of The Police’s 1981 song as a trademark for his line of drinks.
It includes wines, liqueurs, brandy, cider, cocktails, gin, kirsch, rum, sake, vodka and whiskey through its Steerpike Limited company.
He also owns an Italian winery and previously named his wine after the band’s 1979 chart-topping Message in a Bottle.
This comes after the Geordie, whose hits with the band included Roxanne, revealed he had given up beer when he started brewing beer with his wife Trudie Styler at his Tuscan estate.
He said in 2021: “I’m from the north of England.
Wine was only seen in movies.
“We had beer.
“Now I can’t drink beer anymore.
“My taste is more refined.”
And of his wine cellar he said: “I play guitar and sing down there.
“It may spoil the wine, but I like doing it.”