Of course, E3 2022 did not take place. Instead we had the third annual Geoff Keighley’s Summer Game Fest and a handful of related and unrelated streams and events from other gaming media and publishers. While we’ve had a whole weekend of games to watch and more than enough to report, there’s something about the current setup for the games industry’s biggest info dump of the year that leaves me frustrated and dissatisfied. I miss the tight encapsulation of the excitement that E3 used to offer.
What I’d like to see again next year is an attempt to cram all of the summer’s big industry news into one week or a time frame close to it. So much the better if these events could be brought together in one common place. We used to have events, press conferences and show floor demos for about seven days that provided all sorts of information for the following year of the games and beyond. It was usually a shambles, even when everyone was sharing an exhibition space at a trade show, but for gaming fans, E3 week was a steady and structured time where I knew gaming news would come and when it was over I knew it was like that until Gamescom. E3 week felt important and was an essential viewing. The spread of events has somewhat lessened the impact of gambling’s most important season.
My issue with the current event structure is that we’re in week three of the summer events and it feels like we’ve only seen 1/3 of the announcements. Whatever we call this pseudo-E3, it stretches far too long. We’ve had big showcases from PlayStation’s third-party partners, Summer Game Fest, Xbox, and other streams that focused on indie games and lesser-known titles. The puzzle feels incomplete even after hours of events. Sony’s primary showcase hasn’t happened, Nintendo’s anticipated Direct has yet to get onto our calendars, and major publishers like Ubisoft, EA, Bandai Namco, and the various Embracer brands have barely shown up or have events coming up.
To be clear, I am not advocating repeating everything through ESA; This organization’s flagship show has been canceled multiple times due to more than one global pandemic. At this point, most major publishers are huge media organizations and can handle when and where they showcase their games. Just look at the E3’s crater and take parts of it that worked. Bring a majority of the industry together in one place and share what everyone is working on in about a week. Keep it short and over the top so we can get on with our summer and not worry about endless happenings for weeks.
https://www.gameinformer.com/opinion/2022/06/17/i-miss-the-encapsulation-of-events-and-excitement-e3-used-to-provide I Miss The Encapsulation Of Events And Excitement E3 Used To Provide