I turned my side hustle into a multi-million pound business after coming up with a simple idea

A mum revealed how she turned a side hustle into a multimillion pound business after having a simple idea.

Oli Atanasovska from Australia is the founder of The Night Owl, which sells portable breast pumps.

Oli Atanasovska is the founder of The Night Owl, which sells hands-free breast pumps


Oli Atanasovska is the founder of The Night Owl, which sells hands-free breast pumpsPhoto credit: Getty
The advertisement for The Night Owl shows two happy mothers playing with their children while using the wearable device


The advertisement for The Night Owl shows two happy mothers playing with their children while using the wearable devicePhoto credit: The Night Owl

She came up with the idea when she was just 24 after the young mother struggled to find time to pump milk every few hours.

Oli told MailOnline: “I had to stop everything to pump – it was so exhausting and limiting. I kept thinking: there must be a better way, there must be something else I can do.”

After dreaming of the possibility of a hands-free pump that would save her time throughout the day, she finally decided to invent one of her own.

She admitted that she had come across similar products on the internet, but that the waiting times were exceptionally long and there was great uncertainty about the quality of the pumps.

Oli used her business knowledge after graduating from university to make the idea a reality, even working into the early hours of the morning while her baby was sleeping.

However, it was not an easy path for the mother of one child, as she feared that the sideline would not be successful.

Instead of investing money in the business, she relied on pre-orders to get it off the ground.

Oli said knowing her idea could help thousands of mums in similar situations pushed her to keep going – and she had no idea what was to come.

The Night Owl launched in late 2021 and sold out within 28 hours of Oli releasing the product.

Her house was overflowing with orders while boxes occupied her study and living room.

Oli’s business was so successful that she made over £2million in the first four months of launch.

As The Night Owl continued to grow, the mother-of-one was able to make over £21,000 in just 24 hours on her biggest selling day.

But soon Oli was faced with another fight – despite her immense success.

“I learned how to be a mom and to try even harder to grow the business and help it reach its potential,” she added

“The reality is that success does not come without sacrifice. Instead, I spend a lot of time working when I could be with my family.”

“What I like best is being able to create a brand for moms and knowing that I can make a difference.”

Oli said many happy mums have reached out to her to say thank you for “making their lives easier,” making the arduous workload worth it.

And the entrepreneur is now expecting baby number two as he continues to grow her hands-on business.

It comes after a mother-of-two revealed her side hustle earns her £4,000 a month and allows her to stay at home with the children.

Another mum said she makes an extra £500 a month by doing a 15-minute side act while her son sleeps.

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Another mum-of-two explained how she turned her side hustle into her dream job, which now brings in millions of pounds a year.

And a makeup artist and mother of two has managed to turn £40 into £40,000 thanks to her simple part-time job.

Emma James

Emma James is a USTimesPost U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Emma James joined USTimesPost in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing emmajames@ustimespost.com.

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