REESE’S has reignited the greatest chocolate rivalry yet, and the flavor showdown is taking place within its own brand.
The debate over which peanut butter style is best, crunchy or creamy, has been going on for generations.
Luckily, Reese’s doesn’t want to leave anyone out and is introducing its newest Reese’s Creamy and Crunchy Peanut Butter Cups this spring.
The legendary chocolate company has allowed fans to settle the dispute themselves by choosing between two new versions of their classic peanut butter cups – creamy or crunchy.
The store confirmed that its limited-edition peanut butter cups would be available nationwide now through summer, while supplies last.
If fans opt for the Creamy Peanut Butter Cups, they can expect a “noticeably smoother texture.”
The Crunchy Peanut Butter Cups, on the other hand, aim to satisfy peanut butter lovers looking for “peanut chunks for the perfect crunchy bite,” the company said.
Of course, both options reflect the traditional peanut butter and chocolate combination that Reese’s has always been known for.
Prices vary depending on which retailer the products are sold at.
Part of the appeal of the newly launched treats is that fans can decide for themselves which flavor will end up gaining the most loyal following.
If you already know what you prefer, you can vote for your favorite on Reese’s website.
The contest will run through May 17 before the brand officially announces the Superior Peanut Butter winner on May 18, aka “I Love Reese’s Day.”
“While you might think you know your love for peanut butter, you have to try both in a Reese’s Cup — the best way to enjoy peanut butter,” Reese brand manager Chris Fenton said in a statement.
“With these new cups, peanut butter lovers have a delicious way to speak out on one of the world’s most contentious arguments. Let the debate begin!”
OTHER CANDY NEWS
Reese’s has also made headlines with its newly introduced vegan version of the classic peanut butter cup.
The offering went live in March and is the first vegan chocolate to be sold nationwide, the company said.
Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt Bar also went live this month.
It’s made with oats instead of milk, following a trend towards plant-based chocolates that has only recently penetrated the confectionery market.
Reese’s also regularly releases limited-time and seasonal flavors that go well with holidays like Easter and Halloween.
Shoppers have also enjoyed the company’s Big Cup creations, which included mixes of pretzels, chips and cookies.
“Let’s face it, we’re all feeling a little salty this year,” Reese senior director Ian Norton said of the chain’s 2020 introduction of the Big Cup of pretzels.
“In true Reese’s fashion, we channeled our emotions into sweet and savory delights with the new Reese’s Big Cups with Pretzels.”
A few years ago, Reese’s presented its devoted fans with a similar debate, asking customers to choose between chocolate and peanut butter.
Limited-edition cups of the period included a Chocolate Lovers’ Cup, which had more chocolate around the peanut butter filling, as well as a Peanut Butter Lovers’ Cup, which contained even more peanut butter than usual and had a thinner chocolate shell.
Buyers are only now learning the true story behind the name of the gummy bear company Haribo.
Also, here are five discontinued sweet snacks that fans will stay nostalgic for.