Instagram adds templates and tools to make it easier to create Reels

Meta has introduced new tools to expand the ways you can collaborate with others over Reels as part of its strategy to better compete with TikTok. First of all, now you can remix not only videos but also photos on Instagram, which gives you more material at your disposal. The company has added more remix layouts to include a green screen, split screen, or picture-in-picture reaction view to make it easier to add your own spin or take it to an existing reel. Also, you can append your remix to the end of the original reel instead of playing them side by side. This format works better when you have a hot take or rebuttal that you want to publish.

In addition, Meta introduces templates to make it easy to create reels with pre-installed audio and video effects – all you have to do is add your photo or video to one. You can view the company’s template collection by tapping the camera icon in the Reels tab. Another new feature that makes the feature a true rival to TikTok is the ability to record with the Instagram camera simultaneously with the phone’s front and rear cameras.

Finally, Meta confirmed a previous feature leak that it will rotate all videos posted to Instagram as reels, as long as they are under 15 minutes. Videos shorter than 90 seconds may be recommended in the app and may therefore have a wider reach. But don’t worry about getting famous if you don’t want to: Instagram doesn’t use your reels as a recommendation if your profile is set to private, and it doesn’t retroactively convert old uploads. This feature will be rolled out in the coming weeks and will also consolidate all your videos and reels under one tab in the app.

Just a few days ago, Instagram also introduced a feature that influencers can use to earn from their reels. Creators can now share subscriber-only feeds that lock their content behind a paywall. Meta promised developers that they won’t be cutting their revenue until 2024, but putting Reels behind a paywall is one way to monetize them in the second half of 2022, so we’ll likely see more features aimed at that in the near future to earn money with the short videos.

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Russell Falcon

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