Instagram backpedals on full-screen feed and recommended posts

After a significant backlash from its users, Instagram is backtracking on some major changes. Last month, Instagram began testing full-screen viewing for photos and videos. That said Instagram boss Adam Mosseri platformer This test will be completed in the next few weeks. “People are frustrated with the new feed designs and the usage data isn’t great,” Mosseri said. “So I think we need to take a big step back, regroup and figure out how we want to move forward.”

Along with removing the full-screen feed, the app at least temporarily reduces the amount of recommended content you see. “If you discover something in your field that you haven’t followed before, there should be a high bar – it should just be great,” he said. “You should be pleased to see it. And I don’t think that’s happening just enough.”

On Tuesday, Mosseri said the full-screen design is “not good yet” and needs more work before Instagram rolled it out for everyone. However, he noted that since people are sharing this type of content these days, Instagram would become more video-centric over time.

Mosseri also attempted to justify the proliferation of featured posts on the app, noting that they are important in helping creators build their audiences — whether you care about content from them in your feed or to see your stories or not. You have the option to turn off all recommendations for a month, he noted.

In a earnings call Wednesday, Meta CEO Mark Zuckerberg said around 15 percent of the posts people see on Facebook (and even more on Instagram) are recommended by algorithms. He expected the volume of recommended posts to double over the next year or so.

Instagram brought in the full-screen feed and a larger number of featured posts to compete with TikTok and struggle with the photo-to-video shift. The time people spend watching reels increased 30 percent in the last quarter, and Mosseri said the gradual acceptance of video by users is a “paradigm shift that we’ve been seeing for many, many years now.” Still, many people have rebelled against the full-screen change. High-profile users like Kylie Jenner and Kim Kardashian this week called on Meta to “make Instagram Instagram again.”

Mosseri said Instagram’s data showed users didn’t agree with the changes, and that’s a key reason it’s reversing course. However, the walkback on the full-screen feed and recommendations is not permanent. Moseri tells platformer He’s confident that Instagram will improve its ranking and recommendation algorithms so it can “grow again” after this move.

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