Instagram test turns all video posts into Reels

It looks like meta is really making a big boost for Reels. Social media consultant Matt Navarra posted a screenshot on Twitter shows a notice for an experimental Instagram feature, stating that all video posts would be shared as reels in the app. Having your account public means anyone can discover your video and use your original audio to create their own reel. Only friends would see your video if your profile is private, but other users can still create a remix with your reel and download it as part of their remix. The only way to ensure that nobody uses your reel for remixes is to turn off the option in settings or turn it off for every video you post.

As TechCrunch notes that the move comes as no surprise as the TikTok-style videos have quickly become a popular format on both Instagram and Facebook. Unveiling the company’s fourth-quarter earnings report for 2021, Mark Zuckerberg said that Reels is now Meta’s fastest-growing content format. Meta’s chief product officer, Chris Cox, also called Reels a “bright spot” for the company in a recent memo shared with employees, warning them of “grave times” due to slowing growth. He also said that one of the projects Meta plans to focus on in the second half of 2022 is to monetize Reels as soon as possible.

Apparently, the time spent watching short-form videos has more than doubled since last year, with 80 percent of that growth coming from Facebook. That’s why the company will go so far as to redesign the Instagram and Facebook homepages to better integrate the short videos. Converting all video posts to reels would provide the company with more content, which in turn would result in more time watching videos on the platform and greater potential advertising revenue when the format is finally monetized. However, not all of Instagram’s experimental features make it to a wide release, and it remains to be seen if this will survive testing.

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Russell Falcon

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