Instagram will shove ads into more parts of the app

Quarterly Revenues in April-June Quarter. It’s trying to push those numbers back up and put a smile on investors’ faces. One of the strategies it uses for this is trying to get more money out of Instagram. As such, it will push ads into more areas of the app, namely the Explore feed and the grid on people’s profiles.

Brands can now place ads in the Explore feed, but profile feed ads are still in testing. The company also offers some creators the opportunity to earn a portion of revenue from ads that appear on their profile feeds.

Meta for its promotional products. Some of these will impact Instagram. For one, the company will be trying augmented reality ads in both Feed and Stories. Meta suggests brands could use these to let people test virtual furniture in their homes or take a closer look at a car.

Augmented reality display in Instagram Reels

Meta

In addition, the company is experimenting with new formats for ads on Facebook and Instagram Reels. This includes a “post-loop” format – skippable ads between four and ten seconds in duration that play after a reel. After the ad ends, the reel will play again. The company is also testing image carousel ads, which you may see at the bottom of Facebook Reels starting today. Additionally, brands have access to a free music library to use in Reels ads.

How many ads you actually see may be different for each person. You may or may not see more of them, but they will at least show up in places where they weren’t present before. “The number of ads on the platform varies based on how people use Instagram,” an Instagram spokesperson told Engadget. “We’re closely monitoring people’s sentiments — both for ads and general commercialization.”

Meta doesn’t seem to take into account the opinion that some people don’t want to see ads at all. The company against an unofficial, ad-free Instagram client that surfaced last week.

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https://www.engadget.com/instagram-ads-explore-profile-grids-meta-202817677.html?src=rss Instagram will shove ads into more parts of the app

Russell Falcon

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