Intel drops the Celeron and Pentium names for its low-end laptop CPUs

Intel has been using the Celeron and Pentium brands for CPUs since the 1990s, but they’re finally disappearing — though not quite in the way you’d expect. The company is replacing both brand names for low-end laptop chips with the simpler (if not exactly creative) “Intel Processor” badge starting in 2023. The move will help “simplify” the lineup, Intel VP Josh Newman said.

The Core, Evo and vPro labels will remain. Intel hasn’t said how it will handle branding for desktop processors, which include Celeron and Pentium models released later this year. We’ve reached out to the company for comment and will let you know when we receive a response.

The decision is not shocking. Both Celeron and Pentium have been synonymous with low-end processors for years, and the practical differences for users have been modest at best. This clarifies what you get. If you don’t see “Core,” it’s a base model. And let’s face it – people who buy entry-level laptops aren’t looking for specific branding like their enthusiasts. Here pricing and basic functionality are more important.

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