It’s Morbin’ Time: The rise and fall of Morbius meme mania

Oh morbid. With Sony dragging its audience kicking and screaming into a cinematic universe of Sinister Six that no one asked for, the potential for pissing was morbtastic even before the ill-fated action film was released.

Not just the movie star Jared Leto — who had become notorious among the superhero movie fan base for his poor performance as the Joker in Suicide Squad — Morbius was unironically dubbed a “Marvel legend” in promotions for the film despite no one really knowing who he was was. With wooden acting and an incredulous plotline, it was clear Morbius was The Room for Generation Z, and the memes were just starting to flow.

It all started with Morbius being predictably awful (our staff writer Jakob Barnes called it a “failure in the fundamentals of filmmaking” in his one-star review). With a 17% Rotten Tomatoes score and a lackluster box office performance, sarcastic tweets joking about how full her Morbius screening was went viral, along with countless troll reviews on Google. The fun lay in the over-the-top nature of these reviews, with one reviewer calling the film “the most accurate interpretation of God we’ll ever see.”

humble (mor)beginnings

As Morbius (predictably) bombed the box office, shitposters on the popular subreddit r/moviescirclejerk started joking that there was indeed a “Morbius sweep” in theaters.

The phrase then became popular in early April as a viral Twitter hashtag, with users making memes about how the film’s box office success was being covered up.

People joked that the film had achieved an approval rating of over 200% on Rotten Tomatoes and even got Martin Scorsese to change his mind about superhero films with a fake quote (believed to be genuine by Tyrese Gibson) that claimed , Scorsese called Morbius “the truest height of cinema.”

Several users also posted jokes about how the film raked in “morbillions” of dollars at the box office, which became the start of another trend of people replacing and appending “morb” to various words.

become full morbhead

Morbin’s memes peaked after the chilling film was released digitally, boasting high ratings on Apple TV Plus. To try to generate hype for the film, Sony created an official Morbius Discord that Leto attended.

Unfortunatelythis community – which currently has more than 45,000 members – was quickly hijacked by shit posters. Members of this subculture call themselves “Morbheads” and say things like “Morbussy made me act unwisely.”

Throughout May, memes continued to arrive thick and fast. Because not many people didn’t really have that seen Morbius, part of the fun was making up various details about the film, like Morbius versus Venom and the now infamous slogan “It’s Morbin’ Time” (a parody of the Power Rangers phrase “It’s Morphin Time”).

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From there, people started joking about the possibility of a Morbius Cinematic Universe or various Fast and Furious-style Morbius sequels, leading to Morbius 2 trending on Twitter along with It’s Morbin’ Time – with the latter being a trending topic on Twitter for a whole week.

There were also various Twitch parties, Twitter threads and Tumblr gifs showing bootleg copies of the film – but they were quickly shut down.

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Most recently as part of Another viral TikTok meme, meme-er did fake reviews and ads for the £4.99 Morbius menu at the real Binley Mega Chippy in Coventry, England. But like all brightly burning candles, the Morbius Teeth wore out too quickly, because then something terrible happened. Brands caught wind of the joke.

Is the joke all morb’d now?

From snarling Duolingo TikToks to chain restaurants tweeting like they’re sixteen, there’s nothing worse than when a brand decides to participate in a meme.

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It screams second-hand embarrassment because not only are they usually middle-aged white males, but they’re also patently disingenuous: a cynical money-making scheme that sucks all the fun.

When Sony announced they were bringing Morbius back to theaters, it became clear that the joke would die a horrible and painful death. But what really cemented the joke’s demise was Leto himself, who jumped into the action when he tweeted a video of himself writing a “script” for a Morbius sequel titled “Morbius 2: It’s Morbin’ Time.” ” read.

Although a small number of Morbheads still keep up with the shitposting, Google search data shows that interest in Morbius is rapidly declining, while the second theatrical release of Morbius flopped even harder the second time around, grossing just $82 a theatrical release.

It may be June, but it looks like the #SummerofMorbius is already over.

https://www.thedigitalfix.com/marvel-cinematic-universe/morbius-meme It’s Morbin’ Time: The rise and fall of Morbius meme mania

Emma James

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