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In all the years I’ve written about beauty, I’ve never seen a foundation so controversial. People on TikTok are divided on whether it’s a platform miracle or the worst product they’ve tried. Truth? Like many things in the beauty industry, it’s all about preference. But of course, I’ll give you my Jones Road What the Foundation review because, I have think. TL; DR: like most of Jones Road Beauty, What the Foundation is great for those looking for more natural coverage.
The best part? It on rare sold thanks to friends of Credo Sale. From now until October 23, What the Foundation from just $44 is 35.20. Grab your shade now before it sells out.
But first, let’s discuss the basics. There are 12 shades of “tinted moisturizer,” corresponding to the brand’s Face Pencil ($20 instead of $25, at Credo), that can be applied to areas that need more coverage, such as such as redness around the nose or under the dark circles under the eyes. WTF’s formula includes jojoba oil and sodium hyaluronate to hydrate and nourish the skin. It has a light coverage with a dewy finish. It doesn’t dry out but you can use powder if you want.
It’s called What the Foundation because when founder Bobbi Brown and her team tried it, they quickly said “What…”
If you’ve watched Meredith Duxbury’s TikTok video, you know people aren’t happy with the way she rates What the Foundation. That’s because she takes a generous amount of her usual product and blends it all over her face as if she were using a full coverage foundation. That won’t work here. Mikayla Nogueira also disliked the formula, saying it “didn’t suit me” and “the scent is overwhelming”.
And then there are those who absolutely love coverage and texture. Search TikTok and you’ll find hundreds but I especially love the reviews from @iamsohello and Shelbey Wilson. The first person used the Pecan shade and said she “didn’t expect it to work.” She really loves it and says she “would definitely recommend it if you like a light coverage.” Wilson uses Glossy Porcelain and says it “continues as a moisturizer” and “looks great.” She is a fan.
I have a feeling I’m going to like What the Foundation. That’s because I like a light coverage with a light or natural base. If you like full coverage or matte finishes, this is not for you. Brown says it’s also not for people with particularly oily skin. She also said that don’t apply moisturizer as a base — WTF is moisturizing enough — so I used sunscreen and left my skin natural. Using the shade beige, I apply a light layer to my skin and spread it evenly the same way I do skin care. It looks pretty good but to test the coverage, I applied another layer and a bit of Face Pencil color 08 to my red areas. You can see it in action here.
I finished with Jones Road Miracle Balm in Flush ($30.40 instead of $38 at Credo) on my cheeks and nose. If you want a little more color, try Jones Road’s Latest Blush ($22.40 instead of $28 at Credo).
Result? Really nice! The finish is dewy but not greasy on my combination skin. I apply a little powder under my eyes to avoid wrinkles. The formula smooths out my dry spots, covers some redness, and evens out my skin tone gently. I love that you can still see my freckles – which I appreciate as I get older. This is a perfect everyday makeup for me. For a night out, I would use a more typical medium coverage foundation for a more glamorous look. One thing I agree with everyone? Slightly strong smell. It’s a natural scent (from vegetable oils) and doesn’t stick around my face but I can see how strong it is initially.
What Foundation isn’t for everyone with makeup but it’s a definite win for those who like the “your skin but better” feeling. Because of the buzz surrounding this product, shades continue to sell out, along with Miracle Balm. So get it – on sale! – while you can.
https://stylecaster.com/beauty/jones-road-what-the-foundation-review/ Jones Road What the Foundation Review: The Most Controversial on TikTok