Juventus to return for FIFA 23 after years of being replaced in game by generic ‘Piemonte Calcio’

After years in the wild, Juventus fans will no longer have to settle for playing as a generic version of their team when FIFA 23 releases later this year.

The giants of Serie A will return for the next installment in EA Sports’ gaming franchise, complete with badges, kit, stadium and all players present and correct.

Juve had spent three years in the FIFA wilderness due to an exclusive licensing deal with Konami, makers of the rival eFootball games franchise.

In their place, the FIFA game featured a club called “Piemonte Calcio” which was strikingly similar (but crucially different enough). This ‘club’ takes its name from the Italian region in the north-west of the country where Juve’s hometown of Turin is located.

The Konami deal also prevented Juventus from appearing in other games. For example, in the Football Manager franchise, they are known as “Zebre” after their iconic black and white stripes.

However, when FIFA 23 releases on September 30 this year, players will be able to see players like Juve stars like Dusan Vlahovic, Federico Chiesa and Weston McKennie, as well as summer signings Paul Pogba and Angel Di Maria.

Next year will see an even bigger change in the game as EA Sports will stop making it under its current name, marking a split in one of football’s most successful and lucrative partnerships after the sides failed to secure a new licensing deal. Instead, starting in 2023, EA Sports FC will be introduced.

Licensing rights to the game bring in approximately $150 million annually for FIFA – the largest single commercial earner in the projected total revenue of $7 billion from 2019 to 2022.

EA has been producing a FIFA game for almost 30 years, and its close collaboration with tens of millions of players around the world contributed to the image of world football’s governing body when it was marred by a spate of arrests of football officials in 2015.

Although EA Sports FC will not be able to record FIFA content including the World Cup, it retains licensing deals with major football competitions such as the Premier League and UEFA Champions League.

https://www.espn.com/soccer/blog-the-toe-poke/story/4706519/juventus-to-return-for-fifa-23-after-years-of-being-replaced-in-game-by-generic-piemonte-calcio Juventus to return for FIFA 23 after years of being replaced in game by generic ‘Piemonte Calcio’

Emma Bowman

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