Karren Brady’s career advice on how to be a good manager for your team

APPRENTICE star and West Ham United vice-chairman Karren Brady answers your career questions and meets an inspirational CEO.

Here she gives a reader advice on how to become a good manager for your team.

Karren Brady, Baroness Brady, CBE is a British executive and television personality


Karren Brady, Baroness Brady, CBE is a British executive and television personality

Q) I work in a graphic design studio and, thanks to my experience with the company, was recently promoted to a managerial position where I have to oversee the work of others.

While I’ve always loved giving advice and feedback to colleagues, I’ve never been responsible for meeting deadlines or meeting customer needs.

Honestly I loved it so much – I’m too relaxed to crack the whip.

I was excited about my new role and the higher salary is welcome, but I don’t know if I’m suitable for management.

Do you have tips for leading?

Anna, via email

A) Your company obviously trusts you to do the job or you wouldn’t have gotten the promotion.

The older you get, the more it becomes about leading people and getting results.

But there is a big difference between managing people and leadership.

Good managers get good results, but great leaders deliver vision by making people work together.

As a leader, it’s not about cracking the whip, it’s about inspiring your team.

Foster communication with your team, support employee development and give and receive honest and constructive feedback.

Each team member may have a different communication style, so it’s important to adapt to each individual.

Building trust will allow them to take more responsibility for their work, which should improve their performance as well.

Set clear goals and encourage their contribution as you set those goals to increase engagement.

Being a good leader takes time, but it’s a skill that can be learned.



Keri Jamieson, 48, is the founder of bags and accessories brand KeriKit.

She lives in Manchester with her husband Scott (50), son Jasper (10) and twins Charlie and Ariella (8).

I wake up at…

6am for a yoga or fitness class. When I get home at 7:30 am I have a juice and chat with the kids before I drive them to school.

A normal day includes…

I’m at my desk in the loft office I share with Scott at 9:15.

I check e-mails and am then directly in the admin area.

Tracey, my virtual assistant in Jamaica, manages tasks like customer service and uploading products to the website while I handle sales, inventory and web development.

Before Tracey, I never got to the top of my to-do list like creating YouTube content, engaging with my audience online, or attending networking groups and charity events.

For maximum organization, I swear by bullet journaling to plan my time each day and set daily goals.

Around noon I’m in my showroom – a converted container in the garden – recording Instagram reels and Lives and YouTube videos.

After a light lunch at 2pm, I check in with Tracey and, depending on what kids’ clubs are running, I’ll be done with dinner around 5pm.

While Scott puts the kids to bed, I’ll send some replies to Tracey.

The best thing about my job is…

Hearing positive feedback about our bags.

I launched it eight years ago during maternity leave after not being able to find a practical but also beautiful maternity bag.

I was recently brought to tears when a woman with postnatal depression said she rediscovered her identity because the bag made her feel like “her” again.

And the worst…

Having so little time to create products.

It is not an idyllic life spent with design, but a constant urge to sell them, which is difficult in the current economic climate.

If someone says they’re having a great time in business – unless they’re Amazon – they’re lying!

I relax by…

Read with the kids, swim and chat with Scott.

Visit Kerikit.com.

https://www.the-sun.com/lifestyle/7136953/karren-brady-career-advice-good-manager-team/ Karren Brady’s career advice on how to be a good manager for your team

Emma James

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