Kylie Jenner joins viral campaign calling on Instagram to “stop trying to be TikTok”

. Last updated: July 26, 2022

Kylie Jenner is now one of the most prominent personalities to voice her support for the Stop Being TikTok campaign, which calls for Instagram to return to its roots as a photo-focused social media platform.

Instagram users have launched a campaign urging the platform to maintain its status as a photo-based social media platform rather than increasingly leaning toward a format like TikTok.

The first post calling up the platform was already liked millions of times, and photographers and other influencers also jumped in and shared the post. However, the campaign is likely to gain a lot more after Kylie Jenner reposted the news.

Jenner is one of the most influential celebrities in the world. Her Instagram account has over 360 million followers. It’s fair to say that their public support of this movement will likely draw much more attention and get the ball rolling when it comes to addressing users’ issues with the platform.

Reporter Frank Pallotta pointed out the potential impact this could have on Instagram when they do nothing: “The last time Kylie Jenner complained about a social media site, Snapchat lost $1.3 [billion].”

What is the Stop Being TikTok campaign?

The now-viral campaign began when an Instagram user posted to their story.

“Make Instagram Instagram again,” the post reads. “Stop trying to be TikTok, I just want to see cute photos of my friends.”

These comments are largely due to the platform’s recent emphasis on its Insta Reels section. This section of Instagram mostly consists of TikTok videos or those with a similar style. It has now become one of the main features for Instagram.

The campaign aims to eliminate that push and instead focus Instagram on the imagery and photo elements that have always been at the heart of the app.

This issue started to gain momentum when photographer Tati Bruening shared the post with the added comments of “best regards everyone” below.

Kylie Jenner body image of the Instagram petition

Instagram: Illuminati

Tati Brüning’s post has now collected over 1.2 million likes

Her post has now garnered over 1.2 million likes. In her Instagram story, Bruening also shares a link to a petition related to this issue, claiming that she is “starting a movement” to bring about change for Instagram.

The petition calls on the platform to bring back old features that were once included in the app. Things like chronological timelines and an algorithm that favors photos have been highlighted as two key areas for improvement on Instagram.

Some of the petition signatories have reiterated this desire for Instagram to focus more on photos.

“Instagram is, at its core, an image-sharing site. It’s not necessary for every app to be exactly the same…we want to see our friends’ pictures and drawings, not 5-second videos,” said one petitioner.

The final words of the petition reinforced that this movement is about getting the app back to its roots. “The goal of this petition is to raise awareness of what consumers are expecting from Instagram and start a conversation about the health of our beloved app.”

The petition currently has over 100,000 signatures and that number continues to grow rapidly. Kylie Jenner joins viral campaign calling on Instagram to “stop trying to be TikTok”

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