Bryan Escareño doesn’t like being boxed. Since its inception, his brand, Amor Prohibido, has been a vehicle for challenging notions of what Candlestick both in his own life and in the culture. “People are expecting a cholo aesthetic,” says Escareño. “’Oh, he’s a Latin designer, he’ll supply us with felts and graphic tees. That’s what we would expect from him. ‘ You want to put me in this box? Well, here it is. “
The latest iteration of “this” is the new Escareño collection, in partnership with concept store Echo Park and boutique store Género Neutral, which is the exclusive retailer for these products. Dubbed “Gender Neutral”, the collection is the most overt step Escareño has taken in broadening people’s horizons not only about him as a designer but also about him. fashion possibilities in 2022.
The seven-piece cover plays with flexibility through shape, fabric and styling options – intentionally leaving the question of who should be dressed and how. Consider the asymmetrical black dress that can be adjusted in different ways depending on your mood. Or a sheer mesh turtleneck clad in a combination of soothing colors that mimic the shimmering rainbow found in soap bubbles. The sky blue wide-leg pants feel both a relic of early ’90s LA and a harbinger of the LA of the future. And the see-through black buttonhole, done in lace mantelé, has become a timeless summer staple.
Ashley SP and Jennifer Zapata, founders and co-owners of Género Neutral – named for the way the duo lays all the clothes on the floor together, side by side; there is no womenswear or menswear section or labeling in the store – let’s just say this collaboration has been going on for a long time. Escareño has been pushing them to bring Amor Prohibido in-store since they opened over a year ago, and customers have requested the brand as well. When Escareño wants to reach new customers, Género Neutral acts as a bridge.
“He wanted to do something that his male customers, who were his main customers, could see themselves, as well as penetrate the female market,” SP said. “We do everything gender-neutral and he also really wanted to explore what it looked like. That’s where the collaboration happens. ”
The remaining three pieces in the collection – two cut and sewn cotton t-shirts and a hat – blend the Amor Prohibido and Género Neutral universes together by combining the aesthetic and the logo.
Amor Prohibido’s fan base is tougher than most, perhaps because of the way Escareño has used his costume as a way to tell stories about the LA community. “I love looking back at old photos of my family at Venice barbecues and seeing what my uncles are wearing because it inspires me,” he said. “My job as a designer is to elevate it.” The brand’s truck hat has become a cult classic – a staple seen at art shows, fashion parties and Sunday kiki at Elysian Park.
Escareño, a hustling artist who grew up playing football in Venice and later Inglewood, worked at the corporate office in Ross after college before breaking his wrist in a bicycle accident. . During a medical break, he turned to a vintage sewing machine and taught himself the craft. It was a natural move for someone who was very stylish – all his youth he worked for the sole purpose of buying sneakers – and he quickly realized he wanted to be in a bright environment. create more. He started making clothes and became a buyer for Wasteland, where he would wear his original designs to an audience of colleagues and customers who wanted to know what the next exciting thing in fashion was.
His designs are especially relevant to the present moment, SP says. She finds that especially in LA, customers are more comfortable in their clothes. SP said: “Since Gender Neutrality has opened the door, “Most of the people who buy dresses are men”. In other words, clothes are clothes – and who they are for depends on who wears them on that day.
With each Amor Prohibido collection over the past five years, Escareño has constantly expanded and tested its limits. In this gallery’s photo essay, he, along with photographer Julian Burgueño, investigates the possibility of costumes for service in high art mansions. Here, Gender Neutral is featured alongside works at the Getty Center. Each shot – taken face-to-face with Nate Dogg in the gallery – puts models Natalia Lemper and Eliseo Equihua in dialogue with iconic works displayed on the walls and in the halls. As demonstrated by Burgueño, clothing adds new layers to the work, like a collage. The line between art and style disappears. Gender Neutral is revealed as a force strong enough to overcome binary.
Photographed at the Getty Center with support from Chris Burgueño. Makeup by Jessica Monzalvo; styled by Daniel King; cinematography by Elias Lopez, behind the scenes of Alejandra Rios.
https://www.latimes.com/lifestyle/image/story/2022-07-27/l-a-fashion-designer-brings-new-gender-neutral-collection-to-getty-center L.A. fashion designer makes art from clothes at Getty Center