Lana Del Rey promotes album with billboard in her ex’s hometown

Lana Del Rey is all about quality, not quantity, when it comes to targeted advertising. And apparently revenge.

The LA-based singer-songwriter uses a strategically placed billboard to promote her upcoming album, Did You Know That There’s a Tunnel Under Ocean Blvd, and it’s located in her ex-boyfriend’s hometown of Tulsa, Okla.

“There’s only one and it’s in Tulsa,” the “Summertime Sadness” singer wrote earlier this week, captioning a photo she took with the billboard on her supposedly private Instagram account. (A screenshot of it was taken immortalized on social media.)

“It’s. Personal,” she added.

The 37-year-old was targeted for ex Sean “Sticks” Larkin, who she dated for six months before they split in 2020 due to their “busy schedules”. Larkin, a retired police sergeant, is also a reality TV star who has appeared on the A&E reality show Live PD and hosts the Coptales and Cocktails podcast.

A man and woman pose on a red carpet

Sean Larkin (left) and Lana Del Rey arrive at the 2020 Grammy Awards in LA.

(Jordan Strauss/Invision/Associated Press)

The two attended the 62nd Grammy Awards in 2020 and posed together on the red carpet.

Del Rey’s ninth studio album is scheduled for release on March 10th. She released the title track on December 7th, which appears to be Larkin’s birthday, her fans noted. Coupled with her targeted billboard, the musician’s fans applauded her for unleashing a new level of pettiness.

“lana del rey, who just puts up a billboard for her album in her ex-boyfriend’s town and then posts about it, is so lana del rey.” tweeted a fan.

“Lana Del Rey putting up the only billboard promoting her album in Tulsa, Oklahoma (her ex’s hometown) is the level of shadyness I’m aiming for. Taylor Swift taught her well.” wrote another references the singer’s recent collaboration on Taylor Swift’s Midnights album.

“Lana Del Rey putting up a billboard to promote her new album in Tulsa, Oklahoma, where her ex lives, is the kind of pettiness I LIVE for.” tweeted Another.

“We love an insignificant queen” added Another.

“Honestly… kill.” tweeted Another.

In a May interview with W magazine, the Grammy-nominated singer described her new music as “angry” and “conversational.”

“I’ve been practicing meditative automatic singing where I don’t filter anything. I just sing whatever comes to mind into my voice notes app. It’s obviously not perfect,” she said. “There are pauses and I stumble. But I sent these really raw sounding files to a composer, Drew Erickson, and he puts an orchestra under the words, matching each syllable to music and adding reverb to my voice.

“When I sing automatically, I don’t have the time and leisure to think about colors. It’s very cerebral. There were so many color references in ‘Honeymoon’…” she added.

“For this new music, there is none of that at all. It’s more like this: I’m angry. The songs are very talkative. For the first song, I hit record and sang, “Looking back and running my fingertips over plastic bags, I wish I could extrapolate a little intent, or maybe catch your attention for a minute or two.” It’s a very verbose one Album. So no room for color. It’s almost like I’m typing in my mind.”

Del Rey’s latest album follows her two 2021 LPs, Chemtrails Over the Country Club and Blue Banisters, and will come nearly four years after 2019’s critically acclaimed Norman F—ing Rockwell, which full of LA iconography was Laurel Canyon, Long Beach, the Venice Boardwalk and a bar where the Beach Boys used to be.

The title track of “Did You Know…” is a slow-rolling piano ballad that also pays homage to an Art Deco-style pedestrian tunnel that lies beneath Ocean Boulevard at Pine Avenue in Long Beach.

According to a 1992 story in The Times, the tunnel – which has a vaulted ceiling and is 55 meters long – was built in 1927 “so that beachgoers could avoid busy roads”.

Times contributor Mikael Wood contributed to this report. Lana Del Rey promotes album with billboard in her ex’s hometown

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