A competitor of TACO Bell has launched a new product and drink promotion for this summer to celebrate its 40th anniversary.
Rubio’s began serving carnitas — a tender, slow-cooked pork dish — at all of its locations in California, Arizona and Nevada on Wednesday.
The chain has also launched a new drink promotion that will be available through Labor Day.
Customers who purchase a drink can get $3 worth of liquor and free chips with their order.
Offer valid only for those dining after 3pm between Thursday and Sunday.
Rubio’s is also offering a few new drinks including Mango Lime Agua Fresca, Jarritos Pineapple, Mandarin and Mineragua, as well as a new ready-to-drink Seaborn Margarita.
“Grilled to be lightly crispy on the outside and juicy on the inside, our new Carnitas are made with prime tender pork cuts that are cooked slowly and to perfection,” said Ralph Rubio, Rubio co-founder, in a press release on Wednesday.
“They’re marinated with fresh oranges, garlic and onions and topped with our new signature salsa macha – made with ancho and guajillo chilies, roasted pepitas, chipotle peppers and a squeeze of lime.
He described the dish as “delicious at the highest level.”
The first Rubio’s location opened in 1983 in the Mission Bay area of San Diego, California.
Since then, the company has expanded to more than 150 locations throughout the American Southwest.
The news about Rubio’s came as Panda Express announced a new nationwide points-based rewards program.
Anyone who signs up via download of the app or on PandaRewards.com will receive a 25 percent discount on their next order from the Chinese-American chain.
Participants earn 10 Panda Points for every dollar spent.
Once customers have saved 200 points, they can use them to make a purchase.
“We look forward to engaging our guests on a playful and meaningful journey of happiness while collecting unique prizes of exceptional value every time they dine at Panda,” said Andrea Cherng, Chief Brand Officer of Panda Express, in a Explanation.