Netflix’s entry into the gaming market is slow. According to analysis conducted by Apptopia on behalf of The streaming giant’s games have been downloaded a total of 23.3 million times and average around 1.7 million daily users. Put another way, less than 1 percent of Netflix’s 221 million customers play the games that come with their subscriptions.
Netflix did not immediately respond to Engadget’s request for comment. In the past, the company said it doesn’t expect its gaming division to become profitable immediately. “We’re going to be experimenting and trying a number of things,” Netflix COO Greg Peters told investors during the company’s fourth-quarter earnings call last year.
Still, everyone’s probably wondering how long Netflix is willing to wait to see if it made the right bet, especially after its most recent quarter. Other big bets – like in-house fan blog Tudum – have been slashed after just a few months of spending.
The company has shared few details about how much it’s spent expanding its portfolio beyond TV shows and films, but most signs point to a significant investment. Earlier this year, the company paid $72 million to the studio behind it Stranger Things: Mystery Stories. More recently, it secured exclusive mobile rights to popular indie titles such as wrong way driver and . The company is unlikely to make similar investments in the future unless its current ones pay off.
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https://www.engadget.com/netflix-less-than-1-percent-play-games-164305915.html?src=rss Less than 1 percent of Netflix’s subscribers are playing its games