LIDL is making a big change to its loyalty program, and it has left shoppers divided.
The affordable supermarket has launched a Coupon Plus program to include free bakery items and a 10% discount offer.
Customers will now receive a free bakery item coupon at the store when their qualifying monthly spend reaches £50 in a month.
And shoppers who reach a qualifying spend of £250 in a month will receive a coupon that entitles them to 10% off their next store.
In addition, from July 1, coupon rewards when a shopper reaches a qualifying spend of £100 and £150 a month that will change.
Customers who spend £100 will earn a coupon for any item from the Gelatelli line of ice cream.
And those who spend £150 will earn a coupon for any item from the Alesto snack line.
All rewards will be automatically added to the coupons section of the app.
The changes have been met with mixed reactions from loyal Lidl shoppers, who were quick to give their thoughts in the We love Lidl UK Facebook group.
One customer said: “I like when they changed it I got a free snack pack of 30 bags of chips worth £3.99.
“Great bonus also has a free cake. Feel guilty going in just to get them.”
Another person commented: “I have a baby, it’s summer, take this Free ice cream box to cheer”.
While another added: “At a time when prices are skyrocketing, I want a discount, not ice cream.
“Why not 1% off level 1 spending & 5% off level 2 then 10% at £200?”.
This isn’t the first time Lidl has made changes to its loyalty program and upset shoppers.
In September, they changed the program meaning customers need to spend more to get the discount.
And in February this year, the supermarket chain changed things up again, with a fruit and veggie sweepstakes, to encourage shoppers to make healthier choices.
Lidl isn’t the only supermarket to change its loyalty program.
Marks and Spencer recently made a change to its Sparks card scheme to compete with Sainsbury’s and Tesco.
Morrisons has also announced a major change to its loyalty program in recent weeks.
How does Lidl compare to other supermarket loyalty programs?
Asda Rewards, which launched last summer, gives shoppers cashback when they buy “featured products” or complete spending tasks.
These offers are personalized, but typically a new customer can get £1 back for spending £75.
The money earned will be transferred to your “Cashpot”, which can then be redeemed for coupons in the app, to be redeemed at the counter or by entering the code when paying online.
Tesco Clubcard members receive one point for every £1 spent in store and online or two liters of fuel from supermarket gas stations.
Each point is worth 1p in Tesco, but they are now worth three times when you convert them into coupons for Tesco partners. However, this is changing to double the number by June.
Clubcard cardholders also receive lower prices on over 8,000 products thanks to Clubcard Rates.
Sainsbury’s Nectar customers can use their card to earn points, either on a smartphone app or with a physical card to earn and focus.
You get a minimum of one point for every £1 in stores and online at Sainsbury’s, plus rewards points available on the Nectar app, via a paper coupon at checkout or by mail.
You can also get one point per liter of fuel at Sainsbury’s gas stations. One point is worth 0.5p when shopping with a retailer.
Sainsbury’s recently launched “Nectar Prices,” giving members discounts on over 300 items in-store and online.