Linda Yaccarino Tries to Justify Twitter’s ‘X’ Rebranding

Elon Musk stands with his arm rested next to Linda Yaccarino, who is sitting down.

Linda Yaccarino, right, said Elon Musk, left, and her half clearly stated the role she played in the company.
photo: Mark Thompson / D Dipasupil (Getty Images)

Twitter — the site owner Elon Musk has been desperately trying to convince users to change its name to “X” — has a CEO, but based on public statements alone, one might still assume the billionaire tech mogul is still around It is Head. CEO Linda Yaccarino has set to work to take charge of Twitter’s chaos back in June, but since then we have heard little from the person responsible App formerly known by its blue and white bird logo.

On a Thursday Interview with CNBC, X Corp CEO Yaccarino finally had her time to shine, and she took advantage of it their 15 seconds of fame to fight for Musk’s brand of the future “Everything app.” With expert grace, she turned away from open questions about the company’s rebranding, sharing more of Musk’s vision for the future than the chaos of the present.

Yaccarino was able to use her time at the mic with Squawk on the Street’s Sara Eisen to praise the magic of people getting paid to post on Twitter, as well as possible plans to allow users to send money to each other. All in all, she called the emotional and physical demolition The branding of the Vogel app represents a “liberation from Twitter” as the company can now move beyond the “old mindset” of the previous microblogging app.

Your branding speech shouldn’t come as too much of a surprise, think about them Support Twitter as a topic of conversation in the world’s “town square”.. Musk rarely gives sit-down interviews and maintains a hate-hate relationship with most of the world’s media and press, except for Yaccarino He previously held an executive position at NBCUniversal where it increased the company’s advertising revenue.

That’s not your goal on Twitter seems so much to be A Thought but to be the leader the guiding hand for Musk’s vision. Instead, she sees her role as the day-to-day operator and the person responsible for keeping suspicious advertisers happy. That being said, Musk has made Yaccarino his chief juggler and threw her a lot of objects in the air to keep up. She has to deal with a platform that SK hasThanks to her new boss, she is on the right track. She has to pretend the proliferation hate speech on the platform is not out of control.

Compared to Musk’s spontaneous “Say what I want” attitude, Yaccarino is the stiff suit wearer. That’s what the press has come to expect by senior executives, but they exist There are very few people in the world who can meet Musk’s demands and keep the sauce train going. We’ve compiled a list of some of the most ridiculous moments from the interview to understand just how low the new CEO has to stoop to justify the “X” renaming.

Zack Zwiezen

Zack Zwiezen is a USTimesPost U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Zack Zwiezen joined USTimesPost in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing

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