Liverpool are famous for embodying manager Jurgen Klopp’s philosophy of ‘heavy metal football’ but they will bring the spirit of house music to the Premier League with their new 2022-23 away kit.
The Reds have used their new third kit to pay homage to the city’s famous music scene and in particular the role it played in dance music of the 1990s.
Inspired by clubbing and rave culture, the shirt is covered swirling psychedelic waves of color creating a shimmering effect similar to the pulsing strobe lights that illuminated the city’s nightclubs during that era.
It’s all about the details 🔍
– Liverpool FC (@LFC) July 12, 2022
Liverpool has played host to several prominent clubs including Cream, The Quad and The Grafton, all of which regularly attracted renowned guest DJs from around the world in the late 80’s and 90’s.
The official launch video for the away kit is also accompanied by an exclusive new track called ‘Wildside’, produced by Liverpool-based musicians Ben Sharples and DJ Yousef, himself a Reds fan.
Liverpool stars including Roberto Firmino, Ibrahima Konate and Diogo Jota modeled the new kit for the launch. Neither of them were even born when the so-called ‘Second Summer of Love’ swept through Britain in 1988, although it’s not hard to imagine Firmino’s beaming smile lit by UV lights on the dance floor of a superclub in Ibiza.
As a further nod to the city’s streets, the kit includes a brand new custom font for the names and numbers, adapted from the block letters found on the iconic street signs scattered across the city – from Penny Lane to to Anfield Rd.
These names and numbers are placed on a sheer panel of white fabric on the back of the trippy, iridescent shirts to, as the club put it, “emphasize each player’s individuality” (ie make them easier to read).
Liverpool fans won’t have to wait long for the team to show up in their new Hyper Color kit: they’ll be wearing it as they take on Manchester United in a pre-season friendly on Tuesday in Bangkok, Thailand.
https://www.espn.com/soccer/blog-the-toe-poke/story/4698890/liverpools-psychedelic-2022-23-away-kit-aims-to-bring-club-culture-from-the-dancefloor-to-the-pitch Liverpool’s psychedelic 2022-23 away kit aims to bring club culture from the dancefloor to the pitch