Lizzo’s ‘About Damn Time’ Is Bringing Back the TikTok Dance

In the spring of 2020, chances are that almost everyone in your life is trying to learn a TikTok dance. There are many choices among stay-at-home orders, where learning TikTok dances is the physical move that many people do most often every day.

The app is known as a “dance teen” app, but over the past year, dancing has become less popular. It also becomes less necessary to help a song emerge on the app based on all the ways people use or edit hit tracks for TikTok sound.

But that changed again thanks to Lizzo. You may have noticed that your content has been flooded with one particular song: her new single “About Dam Time”. It’s a pretty standard Lizzo: attractive, powerful, classic but without trying too hard to refer to anything. It’s completely inexpensive and fun.

Like a lot of people, Lizzo became very active on TikTok during that same spring 2020 batch, and she posted a great number of. She will cook vegan food there, show off her ass, especially like Chris Evans. In her content, she’s incredibly charming in every way you’d want a good creator to be, but is rarely seen from a major pop star.

In the process, it seems Lizzo has researched not only how to create a successful click on TikTok, but also what makes it happen organically. It’s a feat Lil Nas X has done best so far, and she ended up with her final single “Rumors” featuring Cardi B. recreating the strut for Cardi’s verse B. Lizzo joined the trend a bit, and the song performed moderately, but not to the extent of her breakthrough “Truth Hurts” and “Good as Hell.”

Now with “About Dam Time,” Lizzo has put the song’s success in the hands of her and her TikTok followers. She actively promotes the sound on her site, interweaving it with a mix of tried and true pop-star marketing tactics, typically author moves, ads for her new shapewear line Yitty, and even a video celebrating the announcement of Ketanji Brown Jackson’s Appointment to the Supreme Court.

@jaedengomezz

going to be damned 💥 dc: me @lizzo

♬ About the damn time – Lizzo

Creator Jaeden Gomez choreographed a dance for the song upon its release, set in the second verse with a mix of some vognding and pantomime of classic TikTok dance lines. It’s been a minute since a proper dance appeared on the app, but Lizzo has completed it, religiously performing it in various languages, and even posting her own tutorials. Thousands of other creators have joined her, including celebrity friends like Selena Gomez.

The song also received a chart boost from the moment it went viral, jumping into the Top 10 on Billboards Hot 100 last week. Its success may signal another wave of TikTok dance craze.

@lizzo

I’ll give my left lip to the spring awakening reunion

♬ About the damn time – Lizzo

In this week’s episode of Don’t let this fail, Rolling StoneIn the internet culture podcast, co-hosts Brittany Spanos and Ej Dickson discuss Lizzo’s takeover of TikTok, as well as Cara Delevingne’s alarming behavior, Patti LuPone’s mask-related outburst, the weirdness of TikTok real-crime and the Matthew Gray Gubler renaissance.

DLTF released every Wednesday on all audio streaming platforms, including Apple Podcasts, Spotify, Amazon Music, Stitcher and more.

https://www.rollingstone.com/culture/culture-news/lizzo-about-damn-time-tiktok-dance-podcast-1356772/ Lizzo’s ‘About Damn Time’ Is Bringing Back the TikTok Dance

Sarah Ridley

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