Instagram brings more competition Twitter with its new text app, which may be available as early as the end of June. Sources familiar with the matter reported Bloomberg that the parent company of Instagram, MetaShe’s been quietly testing the app with celebrities and influencers for several months.
Meta confirmed that the development of the app is moving forward, but did not give an exact release date, according to a company spokesman TechCrunch“We are exploring a standalone decentralized social network for sharing text updates. We believe there is an opportunity for a separate space where creatives and public figures can be informed of their interests in a timely manner.”
WWhen Gizmodo reached out for comment, a spokesman said the company had nothing to share at this time.
The app is currently only identified by its codename P92, Project 92 or Barcelona with the tagline “Instagram for your thoughts”. The app will be separate from Instagram but similar Facebookit will be linked to its sister app, allowing users to automatically inherit their username, bio, and existing followers. accordingly Lia Haberman, digital media marketing expert and strategist. Instagram’s Twitter-like app allows users to send text messages of up to 500 characters and attach links, photos, and videos up to five minutes in length.
According to initial reports, Instagram’s text app appears to be merely an alternative to Twitter, which has come under criticism dissemination of misinformation And Creating a harsh work environment since Elon Musk took over the app last year. Meta’s idea of creating a competitive app that could lure those tired of Twitter to their app instead is nothing new, as other companies have recently launched similar apps mastodonT2 and Bluesky, which is currently still in beta testing.
Twitter founder and former CEO Jack Dorsey assisted Bluesky’s creation, and its beta testing started last week, prompting a flood of applicants to add their names to the profile waitlist. Users are given an invite code every two weeks and the excitement for Bluesky has been so great that some people have done so I listed the codes on eBayand in some cases sold them for more than $100.
While Instagram’s Twitter alternative might create a buzz that will detract from the fan base Bluesky has garnered since its inception, Meta’s reliability in proliferating new apps has historically been a fluke, such as Twitter -Alternative of Instagram TikTok-like app LassoIt is CAmeo style App greatand Neighborhoods – an alternative to the widely used Nextdoor app.
“Historically, we know that Meta likes to sample and re-create features from other third-party apps and tools based on what they think their users will like,” Haberman told Bloomberg. She added, “Based on Meta’s track record of inheriting it from other platforms, they’re much more likely to get there first by consolidating all of those experiences they’re building.”