Major high street store FREEZES price of hay fever medication as pollen levels set to soar

SUPERDRUG freezes the prices of its own-brand allergy products this summer.

The pharmacy announced that the prices for hay fever tablets would remain unchanged until the end of the year.

Around half of Britons experience hay fever symptoms, according to Allergy UK


Around half of Britons experience hay fever symptoms, according to Allergy UKPhoto credit: Getty

Hay fever wipes are available from as little as 99p and the company’s tablets are a fixed price of £3.69.

Caris Newson, Superdrug’s Health Director, said: “In the current economic climate, we know that our customers want effective health products that offer real value for money.

“Our own brand allergy products contain the same active ingredients as branded alternatives and with prices starting at 99p our range offers real value for money.

“Our commitment to freeze prices on this important range for the remainder of 2023 will hopefully help the country manage and manage its allergies cost-effectively and efficiently.”

Around half of Britons experience hay fever symptoms, according to Allergy UK.

The condition is caused by the body’s allergic reaction to pollen, which normally comes into contact with the mouth, nose, eyes and throat.

Symptoms include sneezing, a runny or stuffy nose, itchy, red, or watery eyes, and an itchy throat, mouth, nose, or ears.

Sufferers may be allergic to either tree pollen, with symptoms beginning in late March and lasting through mid-May, or to grasses, which peak from mid-May to September, or both.

Treatment is usually with antihistamine drops, tablets or nasal sprays, which are available in pharmacies.

You can also relieve symptoms by applying petroleum jelly around your nostrils to catch the pollen and regularly showing and changing your clothes to wash off the pollen.

In more severe cases, a GP may prescribe steroid treatment, such as a steroid nasal spray.

Superdrug’s own-brand drugs include eye drops, tablets, wipes, eye sprays and a nasal spray, which is the most expensive at £6.79.

What products does Superdrug have a price ban on?

  • Hay Fever Wipes x 30 wipes, £0.99
  • Allergy Eye Drops, £3.49
  • One pill for hay fever and allergies a day, £3.69
  • Allergy Eye Spray, £5.99
  • Saline Allergy Nasal Spray, £6.79

Zack Zwiezen

Zack Zwiezen is a USTimesPost U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Zack Zwiezen joined USTimesPost in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing

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