Major retailer announces store change – and customers will be able to feel the difference next time they shop
A clothing company helps the environment by offering brand new items to its customers.
Lululemon introduced new shirts made from plant-based materials rather than materials derived from the fossil fuel industry.
Shoppers can snag the new short sleeve shirts, which are made from at least 50 percent organically grown nylon and at least 40 percent recycled polyester.
According to a press release, the shirts are said to be “high performance” and mimic the same lightweight, quick-drying fabrics as the original kits.
Men can pick up the Nylon Metal Vent Shirt and women can pick up the Swiftly Tech Short Sleeve.
Customers will also be happy to know that going eco-friendly won’t cost them extra as the shirts are priced the same as the normally sourced versions.
Men’s shirts are $78 and women’s shirts are $68.
Both are currently only available in light green.
HOW IT IS DONE
Lululemon has partnered with biotech company Geno to create sustainable clothing from alternative materials.
Nylon is largely made from petroleum derived from fossil fuels, but Geno instead uses biological organisms to create its materials.
The company explained how it made the material by “fermenting vegetable sugars into the chemical building blocks used to make nylon.”
This is just one of many partnerships Lululemon has entered into to meet its goal of making 100 percent of its products from sustainable materials by 2030.
“Together with Lululemon, Geno opens a new chapter for plant-based nylon and accelerates the transition to sustainable materials,” said Christophe Schilling, CEO and founder of Geno.
“We are proud that this partnership is revolutionizing the $22 billion nylon market, and with Lululemon we will accelerate the transition to sustainable materials at scale – and this is just the beginning.”
This innovation comes just months after Lululemon faced financial challenges after being burdened with overstock.
Faced with higher costs and reduced consumer spending, the company had to offer several items for sale.
There is currently a tab on the site called “We Made Too Much” where you can search for discounted high stock items.
Prices start at just $14 and there is everything from pants and shirts to socks and accessories.
Another buyer went hunting for a Lulu dupe and found one for $12.
Also, check out how you can get a pair of leggings for free.