McDonald’s CEO reveals a drastic change for staple menu item and heartbreaking reasons why customers are abandoning it
CUSTOMERS have changed their ordering habits at McDonald’s and one item has been hit particularly hard, the company’s CEO said.
McDonald’s fans have reportedly cut spending as consumer costs have risen due to inflation.
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McDonald’s CEO Chris Kemczinski has stated fewer items were being purchased per order.
As a result, fewer customers ordered fries with their burgers.
Kempczinski said: “Certainly the customer pays attention to how he spends his money.”
The cost of meals and snacks at fast-food restaurants in the US has increased by 7.9% over the past year.
Consumers have also changed the way they order their groceries, with fewer people ordering food deliveries.
Delivery has taken a hit as additional delivery fees have made them more expensive than pickup or eating out at McDonald’s.
Higher-priced items and combo meals took a hit when McDonald’s told investors last summer that low-income diners in particular were making the switch.
McDonald’s sales rose 12.6 percent this quarter, despite changing customer spending habits.
The company attributes this increase to the increase in menu prices and the number of guests.
Ian Borden, McDonald’s CFO, added that customers with tighter disposable incomes have turned to McDonald’s because of the low prices.
Kempczinski said: “As far as the prospects for the business are concerned, we remain very confident about our position.
“Consumer demand for our brand remains strong.”
Inflation has prompted further changes at McDonald’s, with some franchises phasing out their $1 drinks over the past year.
The $1 McDonald’s menu has offered customers any size soda or cold drink at a low price since 2017.
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