McDonald’s testing the British hit, Chicken Big Mac in the US

McDonald’s Chicken Big Mac was a huge hit in the UK. Now it’s over the pond.

Beginning later this month, the burger chain is testing the fan-favorite at select Miami restaurants for a limited time. The Chicken Big Mac is similar to its meaty brother, but replaces the two burgers with two tempura chicken patties. Of course, it also includes signature Big Mac sauce, pickles, shredded lettuce, and a slice of American cheese.

McDonald’s briefly sold the limited-time offer in the UK earlier this year. The Chicken Big Mac was so popular that it sold out about 10 days after its debut. The chain said it was their “most popular launch ever” in the UK and Ireland.

In a statement, McDonald’s said it “always strives to give our fans more ways to enjoy the classic menu items they know and love.” However, it warned that the Chicken Big Mac is in the process of being tested and will “use this time to gather feedback from customers and the restaurant crew as we explore ways to offer tastier options in the future.”

Chicken is cheaper than beef and is a favorite among fast-food eaters (see: the ongoing chicken sandwich war). Poultry is also a “priority area” for the company, according to McDonald’s CEO Chris Kemczinski.

“Chicken continues to be a significant opportunity for us,” he said on a recent earnings call. “We already have some great global stocks in our McNuggets and with McChicken, but we also have some stocks in McCrispy and McSpicy that we believe have the opportunity to do more globally.”

McDonald’s said in July that sales at its U.S. restaurants open 13 months or more rose 3.7% in the second quarter, with growth driven by higher menu prices and “value offers” on the regular menu and the App was promoted.

https://6abc.com/mcdonalds-chicken-big-mac-us-united-kingdom/12146678/ McDonald’s testing the British hit, Chicken Big Mac in the US

Alley Einstein

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