Mercedes-Benz’s Luxury Pitch Needs Tougher Road Testing

Ola Källenius, CEO of the Mercedes-Benz Group, puts it: “Although everyone knows that Mercedes is the kind of original luxury brand that is the elite in the car industry, perhaps the stock did not. viewed in that category,” he told Heard. road.

But closing that perception gap isn’t as easy as you might think.

https://www.wsj.com/articles/mercedes-benzs-luxury-pitch-needs-tougher-road-testing-11653047146?mod=pls_whats_news_us_business_f Mercedes-Benz’s Luxury Pitch Needs Tougher Road Testing

Edmund DeMarche

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