Meta allows select creators to post their NFTs on Facebook

Non-fungible tokens have arrived on Facebook. Meta has agreed TechCrunch that it has started allowing select creators in the US to post digital collectibles on their profiles. Though it’s unclear if and when the feature will reach more users — Meta called the release a “slow rollout” — CEO Mark Zuckerberg previously said Meta will be testing NFT support on the social network. Meta Product Manager Navdeep Singh posted photos on Twitter showing what the NFT integration would look like on Facebook, and similar to the Instagram implementation, creators have a digital collectibles tab on their profile to show off their NFTs .

Creators can post their collectibles as status updates for people to comment and respond to, and clicking on them will reveal information about the artwork. Corresponding decrypt, Facebook will allow users to link their compatible digital wallets to the site, much like they can do on Instagram. For now, Facebook supports NFTs minted on Ethereum and Polygon, although it will soon support Solana and Flow NFTs as well.

Meta began testing the NFT integration on Instagram in May, promising additional related features such as: B. the ability for users to display their pieces as augmented reality stickers in Stories. NFTs may be a more fitting complement to Instagram than Facebook based on the platforms’ user base, but Meta is committed to making them a part of its products. Zuckerberg wrote in the post announcing the arrival of digital collectibles on Instagram, “We’re starting to build for NFTs, not just in our Metaverse and Reality Labs work, but across our entire family of apps.”

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Russell Falcon

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