Microsoft’s Seeing AI app can scan the boxes of Advil, Theraflu and more to read out details

Microsoft has gradually updated its Seeing AI app since its launch in 2017, adding language support and general functionality over the years. Today, the company announced a new feature that allows Seeing AI to extract detailed information when users scan the barcodes of healthcare company Haleon’s products. The feature is rolling out today for US and UK users in the free app, available only for iOS. The company says an Android version will be available “in the future”.

In a press release, Microsoft and Haleon said, “With today’s launch in honor of World Sight Day, people can now hear packaging information through the Microsoft Seeing AI app by scanning the barcode on Haleon products.” Those who are dyslexic or dyslexic can use the app to scan more than 1,500 Haleon products such as Advil, Excedrin, Theraflu, Emergen-C and more, and have their device read product information, instructions, ingredients “and other important details.”

The press release also states, “Seeing AI’s collaboration with Microsoft is one of Haleon’s first new initiatives to advance health inclusivity.” We may see more from the healthcare company in the future, but for now it’s nice to see that people with visual impairments or low literacy skills can find out more easily and independently about the medicines they are considering or taking. At least if they use iOS.

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