Mitchell & Ness ownership group now includes LeBron James, Joel Embiid, Kevin Hart, James Harden

PHILADELPHIA (WPVI) — Some of the biggest names in sports and entertainment are investing in Philadelphia’s famous Mitchell & Ness brand.

The ownership group now includes James Harden, Joel Embiid, LeBron James and Kevin Hart.

They say they plan to do Mitchell & Ness “the most diverse and culturally relevant consumer brand” through its influence and status as a tastemaker.

In February, Fanatics, owned by Philadelphia native Michael Rubin, bought a majority stake in Mitchell & Ness.

The rest of the company is owned by Jay-Z, Maverick Carter, Meek Mill, the D’Amelio family and Lil Baby.

In February, Rubin said, “Mitchell & Ness is a cult brand and a pioneer in our industry. I am incredibly excited that Fanatics is working with this incredible group of innovative owners to build on the company’s already strong business that has kept the brand culturally relevant for more than 100 years. Growing up in Philadelphia as a kid, we watched Mitchell & Ness as a mark of pride, and I firmly believe that this iconic brand knows no boundaries.”

The company manufactures and sells vintage jerseys and apparel collections for almost every major sports league.

Other big names joining the ownership group include Kevin Durant, Chris Paul, CJ McCollum, Devin Booker, Odell Beckham Jr., Rich Paul, Rich Kleiman, Scooter Braun and Steve Stoute.

Copyright © 2022 WPVI-TV. All rights reserved. Mitchell & Ness ownership group now includes LeBron James, Joel Embiid, Kevin Hart, James Harden

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