Move over Pepsi: NFL has a new halftime show sponsor – Apple Music

NEW YORK — Apple Music replaces Pepsi as the new sponsor for the NFL’s Super Bowl halftime show.

The multi-year partnership was announced on Friday and financial terms were not disclosed. In a statement, the NFL said it “couldn’t think of a more suitable partner” for the show. With 120 million viewers, the halftime show is the most-watched musical performance of the year.

Apple Music sponsorship begins at the next Super Bowl on February 12, 2023 in Glendale, Arizona. More details about the show, including cast members, will be released on Apple Music’s social platforms in the coming months.

Pepsi has been the NFL’s halftime show sponsor for the past decade. However, in May it announced it was ending its halftime show sponsorship, but it still remains the league’s official soft drink after a 10-year deal struck last May.

Pepsi isn’t the only beverage brand to take back its presence in the big game. Anheuser-Busch announced earlier this year that it was ending its more than 33-year-old exclusive deal with the Super Bowl, allowing other alcohol brands to jump in. For example, Molson Coors quickly bought a 30-second spot.

The Super Bowl regularly draws more than 100 million viewers in the United States, a bonanza for advertisers. Variety recently reported that Fox, which will air the game next year, has “almost no longer sold out commercial stock” and several spots cost “north of $7 million.”

– Jacob Lev of CNN contributed to this report.

The CNN Wire & 2022 Cable News Network, Inc., a Warner Bros. Discovery company. All rights reserved. Move over Pepsi: NFL has a new halftime show sponsor – Apple Music

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