MoviePass will return on September 5th with plans starting at around $10 per month

is about to write the next chapter in its turbulent history. A beta version of the revived service will be launched on or around September 5 (Labor Day). Pricing varies by market, but it’s a tiered system that costs around $10, $20, or $30 per month. , which was the first to report the details of the relaunch, notes that users receive a number of credits each month to see movies in theaters. There will be no unlimited plan at the beginning.

MoviePass co-founder Stacy Spikes earlier this year that users can transfer credits. There was no mention of it in , although it says more details will be revealed later. The FAQ doesn’t include details of the Web3 framework Spikes said the service would use, nor did it mention the eye-tracking technology the app will allegedly use to reward users with credits for watching ads .

Those interested in trying out the revamped MoviePass can join a first-come, first-served waitlist that opens Thursday at 9:00am ET and closes Monday at 11:59pm. The beta will have a limited number of users and MoviePass will start sending out invites on September 5th. If you are selected and become a member, you will receive 10 invitations to send to friends. Returning users who are on the waitlist will receive additional credits when they sign up.

The beta will not go live in the entire US at once. In the FAQ, MoviePass says that “the decision to launch will be weighted by the level of engagement from the waitlist in each market, as well as the locations of exhibiting partners.” It added that the service will be available in all major theaters across the US that accept major credit cards. The company says it has officially partnered with a quarter of US theaters.

There will be a physical map again, but it will be black instead of red. You can use it to pick up tickets at a theater box office. Alternatively, you can book tickets via the MoviePass app.

Spikes who created the service with Hamet Watt last November 2011. Helios and Matheson Analytics (HMNY) bought the service in 2017. This year, a $10 per month subscription plan was introduced. This approach proved unsurprising in spite of . The app .

HMNY filed for bankruptcy the following year while the Federal Trade Commission, the Securities and Exchange Commission, several California prosecutors and the New York Attorney General conducted investigations. Among other questionable business practices, MoviePass eventually forced those who had an annual plan into it if they wanted to keep it. Former CEO Mitch Lowe suggested the app was too. Lowe, his colleague Theodore Farnsworth and HMNY of the FEC last year over allegations that they blocked subscribers from using the service and did not do enough to secure users’ data.

The resurgence of MoviePass comes at a time when theaters are still struggling to boost business following pandemic-related closures. Regal Cinemas owner Cineworld, the world’s second largest cinema chain, said today that it . The company has about $5 billion in debt. It claimed that the relative lack of blockbusters that year made it difficult to lure movie fans back to theaters. Global box office receipts are down a third this year compared to 2019.

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