N.Y. esthetician has sued Kim Kardashian over SKKN brand name

Another week, another Kardashian lawsuit.

This time it’s Kim Kardashian and her SKKN BY KIM skincare. Brooklyn-based cosmetologist Cydnie Lunsford has sued Kim Kardashian for trademark infringement.

In a lawsuit filed Wednesday, Lunsford said her company, Beauty Concepts, “has been using the SKKN+ trademark in Washington, DC and/or New York, New York since at least August 2018,” according to documents obtained by The Times.

The lawsuit alleges that if both companies were allowed to use the “SKKN” name, Kardashian’s brand would likely “quickly overshadow” Lunsford’s business, and she would likely suffer “substantial and irreparable trademark damage as a result of this confusion.”

On Wednesday, Kardashian’s attorney, Michael Rhodes, spoke to E! News on behalf of the reality star.

“We believe the case is less about trademark law and more about trying to reach a settlement by threatening to damage Ms. Kardashian’s name and reputation,” Rhodes said. “It won’t work and we look forward to presenting our case in court.”

Rhodes noted that he and his team tried several times to reach an agreement, but Lunsford’s team refused to accept a state of coexistence.

“We pointed out that running a small cosmetics company in Brooklyn doesn’t give them the right to shut down a global skincare line,” Rhodes noted. “Since we didn’t do anything wrong, we stood firm.”

According to the U.S. Patent and Trademark Office, a patent application for Lunsford’s SKKN+ was filed on March 28, 2021, and Kardashian filed an application for “SKKN BY KIM” on March 30, 2021.

This isn’t the first action Lunsford has taken against Kardashian in this matter. In July 2021, Lunsford’s team urged Kardashian’s company “to abandon its plans to use a trademark that incorporates the key elements of Beauty Concepts’ SKKN+ brand, namely the letters ‘SKKN’.”

Lunsford says her company has used the name for almost four years, but Kardashian’s team has denied it.

“To our knowledge, Beauty Concepts has not sold any products under the SKKN+ name,” Rhodes said of the situation. “Beauty Concepts asked for the SKKN name to be dropped. Of course we said no.”

According to the lawsuit, Lunsford is also suing for reverse confusion, saying Kardashian’s actions led the public “to the wrong conclusion, and likely will continue to do so.” [Lunsford’s] Goods come from [Kardashian].” She is also seeking a jury trial and seeking damages of an undisclosed amount.

“We applaud Ms. Lunsford for being a small business owner and for following her dreams,” Rhodes noted. “But that doesn’t give her the right to falsely claim we did something wrong.”

https://www.latimes.com/entertainment-arts/story/2022-06-29/kim-kardashian-has-done-nothing-wrong-in-spite-of-trademark-lawsuit N.Y. esthetician has sued Kim Kardashian over SKKN brand name

Sarah Ridley

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