More than 3,000 theaters will offer discounted tickets, accounting for most cinemas in the US, including leading chains AMC and Regal.
NEW YORK — Still not seen “Barbie” or “Oppenheimer”? This Sunday, you’ll be able to buy tickets for $4 at cinemas nationwide.
Theater owners announced Monday that the second year National Film Day will be held on Sunday, August 27. For one day, all movies — in all formats and at all times — will cost $4 in participating theaters. More than 3,000 theaters are participating, accounting for most of the cinemas in the US, including leading chains AMC and Regal.
This is the second year in a row theaters have held a one-day event at the end of summer. Last year’s inaugural National Film Day, organized by the Cinema Foundation, a nonprofit organization of the National Association of Theater Owners, is considered a great success. An estimated 8.1 million moviegoers purchased $3 tickets on Saturday, September 3. The average movie ticket in 2022, according to NATO, costs $10.53.
The discount gimmick has become the highest-viewing day of the year for movie theaters. Instead, a period of normal quiet sees movie theaters packed with spectators — and theaters selling lots of popcorn. This year, the date will move up a bit on the calendar, move from Saturday to Sunday, and cost $1 more.
But thanks significant long-term interest in “Barbie,” as in “Oppenheimer,” August box office exploded. The summer box office amounted to $3.8 billion in ticket sales as of Sunday, according to data firm Comscore — about 16.6% before 2022 at the same time.
While last year’s Cinema Day had rather bland offerings ( “Top Gun: Maverick” is the top draw, more than two months after opening), this year there will be Barbie doll in its fifth week. by Greta Gerwig The record-breaking film earned $1.28 billion worldwide. There are also Christopher Nolan’s “Oppenheimer” ($717.8 million worldwide), second week of DC Comics “Green Bug” and new releases “Gran Turismo,” “Golda,” “Bottoms” and “Retribution.”
The event is also a way for studios to sell audiences to their fall lineup. Previews of the expected fall releases will play before each screening.