Netflix is building its own game studio

Netflix no longer relies solely on third-party teams to grow its game catalogue. The streaming giant launches an in-house game studio in Helsinki, Finland to create “world-class” original games with no ads or in-app purchases. While it’s too early to give details about the games themselves, Zynga and EA alumnus Marko Lastikka will serve as directors.

According to Netflix, Helsinki fits in well as home to some of the “best gaming talent” in the world. This contains the Walking Dead Mobile developer Next Games (which Netflix bought in March). Netflix bought several developers including Boss Fight and Ox free Creator Night School Studio, but hasn’t built a developer from scratch until now.

You won’t see the early fruits of this in-house studio “for years,” Netflix says. Still, these and recent acquisitions show how the company’s gaming strategy is evolving. Where Netflix initially relied on outsider games, including slightly tweaked versions of existing titles, it’s increasingly focusing on truly unique projects that you won’t find anywhere else. In theory, more people will subscribe to Netflix with an eye on the games library.

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