Netflix partners with Microsoft for upcoming ad-supported subscription tier

Netflix has found a partner for its upcoming ad-supported tier. On Wednesday, the company said it plans to work with Microsoft on the effort. In a blog post published by Microsoft, the tech giant said it would provide technology and sales expertise to Netflix.

Just last month The Wall Street Journal suggested that Google and Comcast were among the leading candidates to help Netflix build an ad-supported tier. On Wednesday, Netflix said it chose Microsoft because of the tech giant’s “proven ability” to support its customers. “Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” said Greg Peters, Netflix’s chief operating officer. What is not mentioned is that Microsoft does not operate a competing streaming service.

Netflix co-CEO Reed Hasting first revealed the company was exploring more favorable plans last April. The admission came after Netflix announced it had lost 200,000 subscribers in the first quarter of 2022. At the time, Hastings said the company planned to finalize the details of its plans “in the next year or two.” Netflix is ​​expected to announce its second-quarter results on Tuesday. Corresponding CNBCthe company recently warned Wall Street that it could have lost up to two million subscribers in the past three months.

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