Netflix will finally disclose how many people watch its shows, in the UK at least

Netflix ranks shows on its platform to give you an idea of ​​what people have been watching lately – and it sometimes releases hourly data for its most popular titles – but it’s kept its viewership numbers close to the vest. However, from November it will finally show how many people are streaming its shows, at least in the UK. The streaming giant has teamed up with BARB, a non-profit organization that measures TV ratings in the region, to give us a glimpse into concrete streaming numbers. “BARB is the first industry-owned public currency in the world that Netflix has joined,” the organization said in its announcement.

While Netflix shows regularly pop up in Nielsen’s streaming rankings, the two companies aren’t officially collaborating. In fact, Nielsen’s list sometimes seems at odds with Netflix’s own top 10 rankings. Netflix Co-CEO Reed Hastings said: “Back in 2019, at the RTS conference in Cambridge, I welcomed the idea of ​​Netflix audiences being measured independently. We have been in contact with BARB ever since and are delighted to make a commitment to it as a trusted measure of how people in the UK watch TV.”

BARB will release viewership figures for Netflix comparable to traditional broadcasters starting in the second week of November. The organization reports the monthly reach of the service and its share of total identified playback. As well as showing how the service compares to traditional television, BARB will also include shows across all traditional channels and the streaming service providers it works with in its weekly Top 50 Shows report, due out in November begins.

As The guard notes that this move indicates that Netflix believes that a more candid presentation of its viewership numbers will put the company in a good light. People have long criticized the service for not publishing viewership numbers for flops. The secrecy of viewership also means that programmers (and fans) aren’t always sure if their shows are getting watched or if they could be cancelled.

Based on BARB’s preliminary figures from September, Netflix is ​​not doing badly at all in the UK. It is the most-visited streaming service in the region. And while not nearly as widely watched as the BBC, it accounts for 8 per cent of all TV viewership in the UK, which is more than some linear channels including Channel 4 and Sky.

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https://www.engadget.com/netflix-barb-viewership-numbers-122032420.html?src=rss Netflix will finally disclose how many people watch its shows, in the UK at least

Russell Falcon

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