Netflix with ads could cost between $7 and $9 per month

Netflix’s upcoming ad-supported tier could represent a significant discount to the company’s existing plans. Corresponding , the streaming giant is considering a monthly price of between $7 and $9. For context, the company’s current “Basic” plan starts at $10 per month and doesn’t include HD streaming. You can pay up to $20 every 30 days to access 4K content on Netflix.

The new tier could launch in half a dozen markets before the end of the year, with a wider rollout planned for 2023. Bloomberg reports that Netflix wants to avoid many of the complaints common to other ad-supported streaming services. Initially, the company plans to only show about four minutes of commercials every hour and not place any at the end of a show or movie. Additionally, most people see the same selection of ads, mainly because Netflix wants to avoid a situation where people see the same few ads repeatedly.

Bloomberg previously reported that Netflix has no plans to show ads during. Code found in the app suggests the new tier could fall as well. Netflix described Bloomberg’s Report as “all speculation at this point” in a statement the company shared adding that it was “just beginning to decide how to launch a cheaper ad-supported tier and no decisions have been made yet.”

For years, Netflix balked at the thought of adding an ad-supported tier, but that was before its recent dip. In the last fiscal quarter, Netflix after a .

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