Netflix with ads might not come with offline viewing

Netflix’s upcoming ad-supported tier may not be the best streaming option for commuters and other viewers who frequently watch on the go. Developer Steve Moser spotted text in the service’s iPhone app code that said, “Downloads available on all plans except Netflix with ads.” If viewers can’t download content to their devices on the tier, it means they can’t watch their shows or movies offline. Netflix has neither confirmed nor denied the lack of an offline ad with the offer, but it has said so TechCrunch:

“We are still in the early days of deciding how to introduce a cheaper, ad-supported option and no decisions have been made yet. So this is all just speculation at this point.”

Back in July, Ted Sarandos, Netflix’s co-CEO and chief content officer, conceded in an earnings call that the forthcoming subscription option won’t include all of the service’s licensed content at launch. The company has yet to renegotiate deals with studios to offer its shows and films alongside ads. Similarly, the lack of offline ads could also have a legitimate reason other than Netflix wanting to force tier subscribers to pay more for the premium membership.

As TechCrunch notes that serving ads with offline content can be technically difficult. In fact, Netflix won’t be the only streaming platform with an ad-supported option that doesn’t offer offline viewing. HBO Max’s and Hulu’s, for example, also don’t have a download feature. However, based on Netflix’s statement, things could still change when the stage launches early next year.

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https://www.engadget.com/netflix-with-ads-might-not-come-with-offline-viewing-050151752.html?src=rss Netflix with ads might not come with offline viewing

Russell Falcon

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