Netflix’s ad-supported tier might not play commercials during new movies

Netflix’s forthcoming ad-supported tier could include programming without ads. Corresponding Bloomberg, the company plans to not run ads during original films, at least when they premiere on the platform for the first time. By doing so, Netflix is ​​reportedly hoping to keep its service attractive to high-profile filmmakers who may find the idea of ​​commercials interrupting their stories unappealing.

Content for children could also be ad-free. Netflix has reportedly informed its partners that it will not run advertising during the original children’s program. Some of the company’s current agreements would also not allow it to serve ads during licensed content. Netflix may feel offering commercials to kids would be more trouble than it’s worth. In 2019, Google paid $170 million for violating the Children’s Online Privacy Protection Act after the FTC found YouTube had illegally collected data from children.

Bloomberg warns Netflix is ​​still finalizing plans for its ad-supported tier, and the company’s strategy may change by the time the service finally launches. With that in mind, code recently found by developer Steve Moser suggested that the new tier could drop support for offline viewing as well. Netflix was quick to respond to the rumor, noting that it’s still in the “early days of deciding how to launch a cheaper, ad-supported option.”

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Russell Falcon

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