Netflix’s Emmy Nominations Don’t Help Change Its Shaky Reputation

In 2013, Netflix made big news when it received its first Emmy nomination, with 9 nominations for its first original show, Dealer. At the time, this development was considered quasi-odd. “It is not a TV channel. Most of its viewers do not use TV to watch its programs,” wrote Joe Flint in LA time. “For Netflix,” he continued, “the nominations are another sign that its streaming service has become a legitimate platform for not only old movies and TV shows, but and engaging original content.”

A lot can change in nine years, especially when a service turns to original programming and distant from old movies and TV shows. (Not entirely by choice.) Yesterday, Netflix picked up 105 nominations for the 2022 Emmys. That’s an impressive total, but it could also be a sign of trouble. Their cumulative nominations grew and grew in the seven years after the first nod: Netflix more than doubled its 2013 nominations in 2014, reaching a total of 35 nominations. By 2020.

However, those numbers don’t tell the whole story. The Emmy nominations now focus on a streaming world made possible by the ascent of Netflix. Only HBO received more nominations yesterday, 140 in total on HBO and its streaming division, HBO Max, which the Emmys treat as an entity. HBO, of course, still has ties to cable, but beyond that, it’s a streaming world. As Scott Weinberg pointed out at The Hollywood Reporter, “Every other platform that hits 30 noms or more is a streamer that didn’t even have a series aired a decade ago.” Not Hulu (58 nominations) or Apple TV+ (51), Disney+ (34) or Prime Video (30). Since 2013, Netflix has gone from an underdog in a field dominated by TV and cable networks to a streamer to beat as broadcast and cable move deeper into the margins (at least when it comes to to the Emmy nominees) and streaming sets became the place to be sought by Emmy voters. for quality programming.

Furthermore, although 2021 marks the first year of a decline in Netflix nominations, it has been the service’s most successful year yet. win. Netflix received 44 trophies, including the award for best dramatic series of the year (Crown) and the best limited series (Queen’s Gambit). That number represents nearly 40% of Netflix’s total wins throughout its history, and wins are a better indication of overall health than mere nominations, right?

Possibly, but there is no guarantee that Netflix will repeat last year’s victory, especially with Crown sit out last season and those who love little Invented Anna received a surprise nomination in the “Best Limited Series” position held last year by The Queen’s Gambit. There are also some worrying signs in streamers’ nominations. Netflix made history by Squid game became the first non-English-language film to receive a nomination for Best Drama. However, aside from Margaret Qualley playing the lead role Helper, most of their other major contenders either finished their races, or were very close (Ozark and Strange things) or aging favorites (Nail it!). Compare that to all the relatively new, critically-loved shows on rival broadcasters: HBO Max’s White Lotus and Happiness; Apple TV +‘S Quit and Ted Lasso; By Hulu There are only murders in the building. This doesn’t help ease the whispers in the industry that Netflix is ​​stalling. (Two other nominations, for special Dave Chappelle Closermade the service the kind of title no one wanted thanks to the manga’s increased focus on transmigration material.) Netflix’s Emmy Nominations Don’t Help Change Its Shaky Reputation

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